When it comes to the Shopify product SEO, it is crucial to ensure that you are doing everything perfectly. Shopify is one of the platforms that help you enhance your sales by creating an online business. Moreover, it is now the biggest platform where businesses make millions of sales daily. As an SEO expert, I collaborate with other digital marketers frequently, and I have noticed that most of the new SEO persons don't even know about the basics, and they just run to grab the clients.

Let me tell you one thing, once you have become an expert in search engine optimization, businesses will run to you and will be ready to pay as much as you want. But you have to achieve that level of knowledge to get that treatment. If your focus is just money and you are taking care of your learning, soon, you will end up wasting both your time and resources. We all know every business needs more sales and they hire SEO persons to do that. But these business owners need someone expert who can help them instead of just stealing their money.

So, if you are a Shopify SEO person and want to get the best tips to rank your products using the relevant keywords, this blog is mainly for you. I am going to tell you some of the most crucial and secret tips not even the paid gurus share with their students. So, read this blog till the end, and you will be really thankful to me for sharing such important things.

Things to Take Care of While Doing the Shopify Product SEO:

Here is the list of things you need to take care of while doing the Shopify product SEO for your store:

Site Structure Optimization:

Google and the other search engines love the well-mapped websites and show their love by ranking them higher in the search engine results pages (SERPs). Moreover, it is easy for both the Google crawlers and the shoppers to navigate through all the pages without any trouble.

When talking about Shopify, it gives an option to create and submit the site map automatically. But still, you have to provide the information to the algorithm so that your store gets indexed easily. The proper structure also involves that a desired product shouldn't be more than 5 clicks away from the customers. The reason is that shoppers these days don't like to wait and they will quickly leave your store if they have to click more than 5 times.

Thorough Keyword Research

Most of you are aware of keyword research, but if some of you aren't, keyword research is the process of finding the words, sentences, and phrases people are searching for on the web to get their desired products or services. We SEO persons conduct thorough research and collect all the words and phrases people are searching for. Once we have all those keywords, we write the content and adjust those keywords naturally in the content and product description with the allowed density.

URL Structure, Meta Titles, and Meta Description Optimization:

Once we have all the keywords people are searching for, we incorporate those keywords into the URL of the page, Meta titles, and Meta descriptions. Moreover, it is recommended by many tools and SEO experts to insert the primary keyword at the start of the Meta title and description.

Unique Product Descriptions

Always try to write unique, concise, and effective product information. Moreover, provide complete information related to the product because shoppers don't shop until all their doubts are clear. Additionally, incorporate as many keywords as you can in the product descriptions naturally and repeat the primary keywords at least twice or thrice.

Image Alt Text for Your E-Commerce Website Optimization:

Alt text or the alternative text in which we have to write a description so that we can tell Google and the search engines what this image is about. These search engines can't analyze the images, so we have to tell by providing a description of the image. Moreover, this helps us rank in the image section of Google.

Site Speed

When talking about e-commerce website optimization, it is crucial to improve its speed; if you have ever visited a website or store with a bad loading time, you know how frustrating it is to wait. Moreover, when waiting for the pages to load, it feels like centuries. So, always improve your site speed so that search engines show you some love.

Shopify SEO Apps

There are many Shopify SEO apps available you can install to enhance your website speed and optimization including plug-in SEO, Ultra SEO, Smart SEO, and more.

Publish Blogs

Start publishing blogs for the sake of your ecommerce store website optimization. It helps you target the new keywords by writing on the trends. Once you have started writing about the trends, you will automatically start getting traffic and visitors.