Leafly names Peter Lee as Chief Executive Offic

Leafly names Peter Lee as Chief Executive Officer, effective immediately, bringing him to the helm of the cannabis marketplace and information platform.

Leadership Shift: From President & COO to CEO

Peter Lee previously served as President and Chief Operating Officer of Leafly since 2024, overseeing monetization, operations, and corporate development.

With Lee’s elevation, long-time CEO and director Yoko Miyashita has resigned, effective November 21, 2025.

Peter Lee: Background & Industry Experience

Prior to Leafly, Lee served as President, Chief Financial Officer and board member of Merida Merger Corporation - the SPAC that facilitated Leafly’s public listing in 2022.
Before that, he co-founded and managed Sentinel Rock Capital, a long/short equity hedge fund, and has held senior roles at several major financial firms.
Lee brings more than two decades of experience in public markets, private equity, and strategic leadership - credentials that Leafly says will support its drive toward long-term resilience and value creation.

What This Change Means for Leafly

The leadership change comes at a critical time: Leafly has recently faced headwinds including industry-wide regulatory uncertainty, fluctuating ad revenue, and a major drop in its stock price.

With Lee as CEO, the company appears to be doubling down on monetization strategy, corporate governance, and operational discipline - relying on his financial background and prior involvement with Leafly’s public-listing process to navigate industry challenges.

Lee’s deep familiarity with both Leafly’s business model and financial markets combined with his tenure as President & COO offers continuity while signaling a strategic shift focused on stabilization and long-term value creation.

Industry & Investor Perspective

For investors and stakeholders, the appointment of Peter Lee may signal Leafly’s commitment to strengthening its leadership during a volatile period. Lee’s background in finance and public markets could help rebuild confidence, optimize costs, and chart a clearer path forward in the evolving cannabis landscape.

For the broader cannabis sector, strong leadership at publicly traded platforms like Leafly could influence how firms balance compliance, growth, and investor expectations especially as regulatory and market dynamics shift.

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