E-Commerce Quick Fix for Handling High Demand High demand is often one of the most challenging things about an e-commerce venture. This is especially true during festive occasions, promotions and other special shopping occasions where there is a large influx of visitors to the site, purchase requests, customer inquiries and order fulfillment for the e-commerce sites. With the wrong technology infrastructure, high demand means a slow functioning website, out-of-stock products and unhappy customers.