According to TechSci Research report, “Vietnam Sanitary Ware and Bathroom Accessories Market – By Region, Competition Forecast & Opportunities, 2020-2030F,” the market was valued at USD 625.91 Million in 2024 and is projected to reach USD 889.48 Million by 2030, growing at a CAGR of 6.09% during the forecast period.
Market Drivers
Urbanization & Modern Living: Growing middle class and urban migration increase demand for stylish and functional bathroom spaces.
Real Estate Expansion: Surge in residential, hospitality, and commercial construction boosts demand for sanitary ware.
Hygiene & Wellness Focus: Post-COVID emphasis on cleanliness drives adoption of touchless and antibacterial products.
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Consumer Trends
Increasing demand for aesthetic bathrooms with spa-like features.
Rising interest in customization, eco-friendly materials, and smart bathroom solutions.
Greater preference for water-saving and sensor-based products.
Retail Landscape
Online segment is growing rapidly, especially among young, urban consumers.
Digital tools like AR/VR and virtual showrooms are enhancing online experiences.
Traditional offline channels remain essential for consultation-based sales.
Regional Insights
Southern Vietnam (e.g., Ho Chi Minh City, Bình Dương) is the fastest-growing region due to high urbanization, infrastructure growth, and foreign investment.
Fastest-Growing Product
Showers: Increasingly preferred for space efficiency, modern appeal, and hygiene benefits.
Leading Companies
Caesar Bathroom
Gessi SpA
Innoci Vietnam
Jaquar Group
LIXIL Group
Roca Sanitario, S.A
TOTO Ltd.
Viglacera Corporation
Italisa (Vietnam) Co. Ltd.
Thien Thanh Sanitaryware JSC
Outlook
The market is set for steady expansion, fueled by consumer shifts toward style, hygiene, and sustainability. Innovations in smart and eco-conscious products will further support growth, with both domestic and global players vying for market share.
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