Campa Cola, a name synonymous with India's campa cola company soft drink history, was introduced in 1977 by the Pure Drinks Group. This launch came in the wake of Coca-Cola's exit from the Indian market due to regulatory challenges. Leveraging their experience as Coca-Cola's former bottler, Pure Drinks filled the void with Campa Cola, branding it with the patriotic slogan "The Great Indian Taste." The brand quickly became a household name across the country .Mashed+3Wikipedia+3Financial Express+3Flora Fountain+2Mashed+2Wikipedia+2
Throughout the 1980s, Campa Cola, along with its variant Campa Orange, dominated the Indian soft drink market. However, the liberalization of India's economy in the early 1990s paved the way for the return of global giants like Coca-Cola and PepsiCo. This increased competition led to a decline in Campa Cola's market share, eventually causing the brand to fade from prominence .Wikipedia+1Reuters+1
In a significant development, Reliance Industries acquired Campa Cola in 2022, aiming to rejuvenate the iconic brand. By March 2023, Reliance Consumer Products, a subsidiary of Reliance Retail Ventures, relaunched Campa Cola in India. The revived product line included Campa Cola, Campa Lemon, and Campa Orange, reintroducing the brand to a new generation of consumers .Financial Express+3Wikipedia+3Reuters+3
Expanding its horizons, Campa Cola ventured into the international market in February 2025, marking its debut in the United Arab Emirates. Partnering with UAE-based Agthia Group, Reliance aimed to tap into the $1 billion soft drinks market in the region. The product lineup in the UAE featured Campa Cola, Campa Lemon, Campa Orange, and a sugar-free Cola Zero, all adorned with the brand's classic red and purple packaging .Reuters
For entrepreneurs interested in joining the Campa Cola resurgence, the company offers dealership opportunities. Prospective dealers can apply through the official website: campacolaindustries.com. The investment requirements are as follows:Campa Cola Business+2LinkedIn+2LinkedIn+2LinkedIn
Dealership: ₹5–7 Lakhs
Distributorship: ₹10–15 Lakhs
Super Stockist: ₹20–50 LakhsLinkedIn+1LinkedIn+1Wikipedia+3LinkedIn+3LinkedIn+3
Benefits for partners include comprehensive business support, manpower assistance, operational guidance, and extended credit terms. Additionally, the company provides essential business tools such as laptops, CCTV systems, and billing machines. For more details or to apply, interested parties can contact Campa Cola at +91-9211268216 or email business@campabeveragesril.in .Wikipedia+4LinkedIn+4LinkedIn+4
Campa Cola's revival under Reliance Industries signifies a blend of nostalgia and modern business strategy, aiming to reclaim its position in the competitive soft drink market both in India and abroad.Wikipedia
