In a small town, there was a family-owned brand called Fresh Bites. They made homemade organic snacks like granola bars, dried fruits, and healthy cookies. Their products were amazing—natural, tasty, and healthy—but they had one big problem.
No one was noticing them on store shelves.
Despite great reviews from customers and lots of love from local markets, their products were getting ignored when placed next to big brands. The reason? Their packaging didn’t stand out.
That’s when the founder, Priya, realized something important:
“People eat with their eyes first. If the label doesn’t catch attention, the product won’t get a chance.”
So, she searched online and found a professional product label design company called Delkon Technology.
Finding the Right Packaging Partner
Delkon Technology wasn’t just another design company. They specialized in food packaging labels design, and had years of experience in helping brands like Fresh Bites stand out.
They didn’t just jump into creating a label. Instead, they asked Priya questions like:
- Who is your target customer?
- What makes your product different?
- Where will it be sold—online or in stores?
These questions helped them create a label design that told a story. It wasn’t just about bright colors or pretty fonts. It was about showing the brand’s values, its freshness, and natural ingredients—all through design.
How a Label Can Tell a Story
Within two weeks, Delkon shared a few label mockups. One stood out—it had earthy colors, a clean design, and icons that showed key benefits like “100% Natural” and “No Added Sugar.”
The best part? The label had a small window on the package to show the real product inside, something customers always wanted.
The new label design included:
- A bold and attractive brand name
- Clear nutritional highlights
- Eco-friendly imagery and colors
- A clean, easy-to-read font
- Consistent logo placement and spacing
? Why Good Food Packaging Labels Design Matters:
- First impression counts: On a crowded shelf, your label is your only salesman.
- Trust factor: A clear, informative label builds customer trust instantly.
- Legal compliance: Proper design includes space for ingredients, expiry, barcode, etc.
- Brand memory: Customers remember packaging more than product names.
From Local to National: The Business Grew
After the rebranding and label redesign, Fresh Bites got their first big break. A health food chain noticed their packaging during a local trade fair and placed an order for 100 stores.
Sales started growing.
Within six months:
- Their products were listed in 250+ stores across India
- Online sales doubled, thanks to attractive images of the new packaging
- Customers started tagging their products on social media
All this happened because they partnered with the right product label design company—Delkon Technology.
How Delkon Helped Beyond Just Design
Delkon didn’t stop at creating one label. They helped design a complete label system for all Fresh Bites’ products, including:
- Front and back label layouts
- Nutrition panel formats
- Barcode and batch code space
- Eco-friendly printing suggestions
They also guided Priya on the best material finishes like matte, gloss, and eco-paper. This made the packaging not just beautiful, but practical and environmentally friendly.
? What to Look for in a Product Label Design Company:
Before choosing a partner for your brand, make sure they offer:
- ✅ Experience in food packaging labels design
- ✅ Portfolio of real client work
- ✅ Custom design (not templates)
- ✅ Understanding of legal and FSSAI label rules
- ✅ Help with print-ready files
- ✅ Branding advice, not just design
Delkon Technology ticked all these boxes and more.
A Final Thought: Labels Speak Before You Do
In the end, the journey of Fresh Bites teaches a simple lesson—design matters. A great product needs great presentation. When you invest in professional food packaging labels design, you're not just buying a label, you're investing in your brand's future.
Whether you’re a startup or an established business, choosing the right product label design company can change your story just like it did for Fresh Bites.
So, if you want your product to grab attention, build trust, and increase sales, start with the label.
? Looking to upgrade your packaging?
Delkon Technology is here to help. As a trusted product label design company, we create visually striking and market-ready food packaging labels design for all kinds of industries—snacks, beverages, organic products, and more.
Let your product speak through great design. Contact Delkon Technology today.
