By 2025, small business owners still have a difficult choice: Facebook Ads or Google Ads to be used by small business. The tools in both platforms are powerful but selecting the correct platform could make a huge impact in terms of your ROI. This is essential in making an informed decision in the current competitive digital space as it helps them know how they work and what advantages they have.

Regarding Facebook Ads against small business, it is where targeting can truly excel. Facebook gives you the opportunity to be hyper-specific in your audience with its detailed demographic, interest, and behavioral-based options. In 2025, the use of sophisticated AI allows advertisers to auto-serve advertisements to match a user based on optimal engagement. This renders Facebook highly suitable to companies that produce visual products and that need community.

Conversely, Google Ads small business can take advantage of high-intent users. By typing in a search term on Google, a user is normally wishing to have one particular thing. This implies that users searching what you offer are shown advertisements to them. In cases of a small company that depends on immediate conversions such as legal services, plumbing, or e-commerce, Google Ads would be more likely to target customers who are ready to buy.

Budget-wise, the question of cost of Facebook Ads vs Google Ads differs with industry and objectives. Typically, Facebook has a cheaper cost-per-click (CPC), though Google could have even better conversions since its search intent. By 2025, the competition is high in both platforms, therefore making average ad costs higher, thus making small businesses keep a close watch on the performance indicators so they do not spend too much money.