Natural Insect Repellent Market Share to Witnes

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The global natural insect repellent market size was estimated at USD 2.79 billion in 2024 a

Natural Insect Repellent Market Summary

The global natural insect repellent market size was estimated at USD 2.79 billion in 2024 and is projected to reach USD 4.37 billion by 2030, expanding at a compound annual growth rate (CAGR) of 8.0% from 2025 to 2030. The market's growth is largely fueled by increasing consumer preference for natural alternatives to chemical-based repellents. This trend is supported by rising awareness regarding potential health hazards posed by synthetic ingredients, growing environmental consciousness, an uptick in outdoor leisure and recreational activities, and continuous innovation in natural product formulations that enhance user experience and product effectiveness.

Advancements in the formulation of natural insect repellents have significantly strengthened their market appeal. Innovations are making these products more effective, longer-lasting, and convenient, thereby driving higher adoption rates among consumers. For example, modern plant-based repellents now offer extended protection times, minimizing the frequency of reapplication. One notable example is STEM™, a brand under S.C. Johnson, which formulates repellents using plant-derived active ingredients such as lemongrass, mint, and rosemary oils. These formulations are marketed as safe for use around children and pets, resonating with growing consumer demand for environmentally responsible and non-toxic insect control solutions.

Key Market Trends & Insights

  • The personal insect repellent segment captured a significant revenue share of 63.4% in 2024. This dominance can be attributed to the high demand for products that ensure individual protection during outdoor activities, including camping, hiking, traveling, and gardening. The increase in urbanization and growing contact with insect-prone areas, combined with rising global concern over mosquito-borne diseases like malaria, Zika, and dengue, have further intensified the demand for effective personal-use repellents.
  • In terms of target pests, mosquito repellents led the market, accounting for a substantial revenue share of 64.9% in 2024. This growth stems from the increasing prevalence of mosquito-borne illnesses, particularly in tropical and subtropical regions where favorable climates support mosquito breeding. Consumers in these regions are turning toward natural solutions to combat risks associated with disease-carrying insects while avoiding the adverse effects of conventional synthetic repellents.
  • Retail distribution through hypermarkets and supermarkets remained a dominant sales channel, holding a revenue share of 42.2% in 2024. Consumers continue to prefer these retail formats due to their broad product selections, in-store promotional offers, immediate availability, and competitive pricing. These advantages make hypermarkets and supermarkets the go-to choice for purchasing natural insect repellent products for quick and convenient access.
  • Outdoor insect repellents commanded a leading revenue share of 64.5% in 2024. This was driven by the increased popularity of outdoor lifestyle activities such as barbecues, picnics, gardening, and camping. Consumers are actively seeking repellents like citronella candles, mosquito coils, and environment-friendly sprays specifically designed to provide protection in large open spaces such as backyards, parks, and campsites, thereby contributing to the category’s rapid expansion.
  • North America is expected to experience notable growth in the natural insect repellent market, with a projected CAGR of 6.9% during the forecast period. Consumers in the region are showing an increasing willingness to spend more on high-quality, organic, and non-toxic repellent products that align with broader environmental and wellness trends. The market is benefitting from this shift in consumer preferences toward sustainability and safety.
  • The United States held a dominant position within the North American market, accounting for approximately 80% of the region's revenue share in 2024. This growth is primarily driven by rising consumer awareness of the harmful effects of synthetic compounds such as DEET and a growing inclination toward plant-based alternatives. U.S. consumers are favoring repellents containing essential oils like citronella, eucalyptus, and peppermint, which offer a natural and safer means of insect protection.
  • In the Asia Pacific region, the natural insect repellent market accounted for a revenue share of 35.1% in 2024. This strong performance is supported by an increase in consumer demand for plant-based products, heightened awareness of personal health and environmental issues, and a rise in outdoor recreational participation. The expanding middle-class population and rising disposable incomes in countries such as India, China, and Southeast Asia are also supporting the regional market’s growth.

Order a free sample PDF of the Natural Insect Repellent Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

  • 2024 Market Size: USD 2.79 billion
  • 2030 Projected Market Size: USD 4.37 billion
  • CAGR (2025-2030): 8.0%
  • Asia Pacific: Largest market in 2024

Key Players

  • S.C. Johnson & Son
  • Reckitt Benckiser
  • Spectrum Brands
  • Badger Balm
  • Eco Defense
  • Dabur International
  • Godrej Consumer Products
  • W. S. Badger Company
  • Jyothy Labs

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The global natural insect repellent market is poised for robust growth, driven by rising consumer demand for non-toxic, plant-based alternatives and increasing awareness of health and environmental concerns. Enhanced formulations offering long-lasting protection, along with the surge in outdoor activities, are fueling market expansion. North America and Asia Pacific are key regions contributing to growth, with the U.S. leading in demand for DEET-free products. As consumers seek safer, sustainable solutions, brands focusing on innovation and clean labeling are expected to dominate. With growing preference for eco-conscious lifestyles, the market is well-positioned to experience sustained momentum through 2030 and beyond.

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