Istanbul is not just a cultural and historical treasure—it’s also a powerhouse for tourism, attracting millions of visitors annually. With consistent demand for short-term accommodations, real estate investors are turning to holiday rentals as a highly profitable avenue. As a result, Istanbul apartments for sale are gaining popularity among those seeking to generate high-yield returns through vacation letting platforms like Airbnb, Booking.com, and Vrbo.
The Power of Istanbul's Tourism Industry
Istanbul welcomed over 17 million tourists in 2023, and those numbers continue to rise. Travelers come year-round to explore the city’s iconic attractions—such as the Hagia Sophia, Topkapi Palace, and Grand Bazaar—creating strong demand for short-stay accommodations in both central and waterfront districts.
Apartments located in Sultanahmet, Galata, Beyoğlu, and Kadıköy are especially lucrative. Buyers who acquire Istanbul apartments for sale in these areas often see occupancy rates above 75% and average daily rates that rival those of boutique hotels.
Features That Maximize Profitability
Holiday let investors prioritize fully furnished apartments with:
Central locations or sea views
Stylish, Instagram-friendly interiors
Balconies or terraces
Proximity to tourist attractions, public transport, and restaurants
24/7 security and self-check-in systems
Many new Istanbul apartments for sale are already designed with these needs in mind, making them turnkey solutions for investors. Some projects even offer in-house property management services and rental programs, reducing the burden of day-to-day operations.
Legal Framework for Short-Term Rentals
Turkey allows short-term rentals, but landlords must register with local municipalities and tax authorities. By complying with licensing regulations and using property management companies, investors can easily run legal and profitable vacation rentals.
Those who purchase Istanbul apartments for sale with this model in mind often enjoy excellent ROI, particularly when combining tourism-driven income with long-term property appreciation.
Dual Use: Profit and Personal Enjoyment
One of the greatest benefits of investing in holiday rentals is flexibility. Owners can use the property themselves during vacations and rent it out when not in use. It’s an investment that pays for itself while offering you a personal retreat in one of the world’s most enchanting cities.
