In recent years, Saudi Arabia has witnessed a significant transformation in its beverage industry, with Ready-to-Drink (RTD) cold brew coffee emerging as a standout trend. As of 2025, this market is experiencing notable growth, driven by evolving consumer preferences and a burgeoning café culture.

Market Growth and Projections

The Saudi Arabia RTD Cold Brew Coffee Market, valued at USD 1.38 billion in 2024, is projected to reach USD 2.27 billion by 2033, reflecting a compound annual growth rate (CAGR) of 5.67% from 2025 to 2033.

Within this expansive market, the RTD segment, particularly cold brew coffee, is gaining traction due to its convenience and refreshing appeal.

Factors Fueling the Surge

Several key factors contribute to the rising popularity of Saudi Arabia RTD Cold Brew Coffee Market:

1. Convenience: The fast-paced lifestyle of urban dwellers has increased the demand for ready-to-consume beverages. RTD cold brew coffee offers a quick caffeine fix without the need for preparation, catering to on-the-go consumers.
2. Health-Conscious Choices: Cold brew coffee is known for its smoother, less acidic profile, making it a preferred choice for health-conscious individuals seeking a milder alternative to traditional hot brews.
3. Cultural Shifts: The younger generation in Saudi Arabia is embracing global coffee trends, leading to a surge in specialty coffee consumption, including cold brew varieties.

Packaging and Distribution Trends

Innovations in packaging have played a crucial role in the market's expansion. Bottles and cans are the preferred packaging formats, offering durability and extended shelf life. Distribution channels such as supermarkets, hypermarkets, convenience stores, and online retail platforms have made these products more accessible to consumers across the kingdom.

Key Market Players

Several notable players are shaping the Saudi RTD cold brew coffee landscape:

• Captain Brew: In March 2019, Captain Brew introduced a range of RTD cold brew coffees with innovative packaging resembling beer bottles. Their offerings include flavors like original, coconut, roko berry, and arabicolada, each in a 250 ml size.
• dr.CAFE COFFEE: This specialty coffee company expanded its presence by opening a V12 store within King Faisal Specialist Hospital and Research Center, aiming to cater to the growing demand for quality coffee.

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Future Outlook

The Saudi Arabia RTD Cold Brew Coffee Market is poised for continued growth. As consumer preferences shift towards convenience and premium beverage experiences, manufacturers are likely to introduce new flavors and functional ingredients to meet diverse tastes. Additionally, the increasing number of coffee shops and cafes in the country is expected to further popularize RTD cold brew coffee, as consumers are exposed to a wider range of coffee options and flavors.

In conclusion, Saudi Arabia RTD cold brew coffee market is brewing up a storm in 2025, reflecting broader global trends and the kingdom's unique cultural dynamics. With favorable market conditions and a receptive consumer base.