As the workplace evolves into a mobile-first, hybrid environment, Apple devices have become the go-to choice for enterprises looking for performance, security, and user-friendly experiences. In the UAE, businesses of all sizes—from tech startups in Dubai Internet City to financial firms in Abu Dhabi—are rapidly adopting iPhones, iPads, and Macs as part of their IT ecosystems.
But deploying and managing a growing fleet of Apple devices can be challenging without the right systems in place.
Enter Apple Business Manager (ABM)—Apple’s centralised platform that helps businesses deploy, configure, and manage Apple devices seamlessly. For UAE-based enterprises, understanding how ABM works—and how to set it up correctly—is essential to unlocking the full value of your Apple infrastructure.
In this blog, we explore what Apple Business Manager is, how to set it up in the UAE, its key benefits, and best practices for using it effectively.
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What Is Apple Business Manager?
Apple Business Manager (ABM) is a free, web-based portal provided by Apple that helps IT administrators manage Apple devices, Apple IDs, and apps across their organisation.
Key functionalities of ABM include:
Automated device enrollment into your Mobile Device Management (MDM) solution
Volume purchasing of apps and books
Apple ID management through Managed Apple IDs
Zero-touch deployment of devices for end users
Whether you're onboarding a single MacBook or rolling out 500 iPads, ABM allows for streamlined deployment, reduced manual setup, and enhanced security.
Is Apple Business Manager Available in the UAE?
Yes, Apple Business Manager is available and fully supported in the UAE. Businesses can sign up directly through Apple’s website or partner with an authorised reseller like ACS-DXB, who can simplify and fast-track the enrollment process, device procurement, and integration with MDM solutions.
How to Set Up Apple Business Manager in the UAE
Getting started with ABM involves a few essential steps:
1. Register Your Organisation
Visit https://business.apple.com and sign up with your business email. You'll need:
A valid D-U-N-S® number
Business registration details
Company email domain (e.g., yourname@yourcompany.ae)
Apple will verify your company identity and may contact you to confirm registration details.
2. Link to Your MDM Solution
Apple Business Manager doesn’t manage devices directly—it works with an MDM solution such as Jamf, Mosyle, or VMware Workspace ONE. ACS-DXB can help you choose and integrate the right MDM for your organisation.
Once linked, devices assigned in ABM are automatically enrolled into MDM when powered on.
3. Purchase and Assign Devices
Buy Apple devices from an authorised reseller like ACS-DXB to ensure automatic ABM enrollment. The devices are then listed in your ABM dashboard and can be assigned to the correct MDM server.
4. Configure Device Profiles
Set up profiles that control:
Wi-Fi settings
VPN and email configurations
Restrictions (e.g., disabling camera or App Store)
App installations
These profiles are pushed to devices automatically during setup.
5. Create Managed Apple IDs
ABM allows you to create Managed Apple IDs for employees, giving them access to Apple services like iCloud, Notes, and Pages while maintaining IT control.
Key Benefits of Apple Business Manager for UAE Enterprises
1. Zero-Touch Deployment
With ABM, devices can be shipped directly to employees or branches and automatically configured out of the box. No IT intervention is needed. This is especially valuable for:
Remote teams
Retail locations
Branch expansions across the UAE
2. Centralised Device Management
All your organisation’s Apple devices are visible and manageable from a single dashboard. Whether you’re running 10 or 1,000 devices, ABM makes management scalable and efficient.
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3. Enhanced Security & Compliance
ABM ensures:
Devices are always supervised (giving IT full control)
Lost or stolen devices cannot be reactivated without authorization.
Enforced encryption and password policies
Integration with UAE compliance standards (like data residency and privacy)
4. Volume Purchasing Made Easy
With ABM, you can buy and distribute paid and free apps in bulk using Apple School or Apple Business VPP. Licenses are owned by the business and can be reassigned as employees come and go.
5. Seamless Integration with Identity Systems
Apple Business Manager supports integration with Microsoft Azure Active Directory, making it easy to sync users and credentials. This is useful for UAE companies already using Microsoft 365.
Best Practices for Using Apple Business Manager in the UAE
Here are some proven strategies to maximise your investment in ABM:
✅ 1. Work with an Authorised Apple Partner
Partnering with ACS-DXB ensures:
Seamless ABM enrollment
Device procurement and configuration
Ongoing support and training
This reduces onboarding time and ensures compliance with Apple and UAE-specific policies.
✅ 2. Use Supervision Mode
Ensure all devices are set to Supervised Mode. This provides the most control, allowing IT to restrict device features, apply web filtering, and enforce encryption policies.
✅ 3. Segment Device Groups
Create device groups by department (e.g., sales, HR, engineering) and apply specific profiles for each. This keeps configurations organised and relevant.
✅ 4. Deploy Apps Strategically
Use ABM’s volume licensing to assign business-critical apps. Reclaim licenses when employees leave and redistribute them—saving money and improving compliance.
✅ 5. Audit Regularly
Use ABM’s reporting tools to track:
Device usage
App deployment
Security status
This helps in regular IT audits and policy reviews, which are critical for UAE-based businesses handling sensitive data.
ACS-DXB: Your ABM Deployment Partner in the UAE
Implementing Apple Business Manager is simple in theory, but effective execution requires expertise. As a certified Apple reseller and deployment partner, ACS-DXB helps UAE enterprises:
Set up ABM and MDM environments.
Procure Apple devices pre-enrolled in ABM.
Manage software licensing and app distribution.
Offer training and lifecycle support for IT teams.
With a local team and in-depth knowledge of regional business requirements, ACS-DXB delivers end-to-end Apple deployment services that are secure, scalable, and efficient.
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Final Thoughts
For businesses in the UAE embracing Apple technology, Apple Business Manager is the foundation of modern device management. It empowers IT departments to scale deployments, secure data, and reduce manual workload—without compromising user experience.
By partnering with a local expert like ACS-DXB, you can unlock the full potential of ABM with confidence, clarity, and compliance.
