Once considered a niche product for outdoor enthusiasts, meat snacks have rapidly transformed into a mainstream staple, driving a significant segment of the global snack food industry. As consumers increasingly prioritize health, convenience, and protein intake, meat snacks like jerky, meat sticks, and biltong have emerged as a go-to option for sustained energy and satiety. This market is thriving on evolving dietary habits and the relentless pace of modern life.
The meat snacks market size is expected to grow from US$ 12,169.01 million in 2022; This surge is directly attributed to the rising demand for convenient, on-the-go snacking solutions and the growing popularity of high-protein diets.
A major driver for this market is the increasing consumer focus on protein. With awareness growing around protein's benefits for muscle building, weight management, and energy levels, meat snacks offer a convenient and high-quality source. Roughly 50% of consumers are interested in incorporating more protein into their diets, directly fueling the demand for products like jerky, which is projected to grow from USD 2.2 billion in 2024 to USD 4.0 billion by 2035, leading the product category.
The "on-the-go" lifestyle is another critical factor. Hectic schedules and busy work lives have created a strong demand for portable, ready-to-eat options. Meat snacks fit this need perfectly, offering a nutritious alternative to traditional, often less healthy, snack choices. This trend is evident in the substantial sales of meat snacks in convenience stores, which reached approximately USD 2.16 billion in the United States in 2021 alone.
From a product perspective, while jerky remains a dominant force, the market is diversifying. Meat sticks are forecasted to be one of the fastest-growing segments, partly due to the increasing preference for chicken-based options. Manufacturers are also innovating with less conventional protein sources like turkey, seafood, and game meats, and expanding offerings to include power packs, bars, and deli bites in refrigerated sections.
Geographically, North America currently dominates the meat snacks market, reflecting its established snacking culture and strong health and wellness trends. However, Europe is anticipated to be the fastest-growing market, driven by increasing adoption of protein-rich diets and the rise in popularity of convenient food options. The Asia-Pacific region is also witnessing significant growth, fueled by rising disposable incomes and changing dietary preferences.
Looking forward, flavor innovation will continue to be a key differentiator, with companies introducing a wide array of taste profiles from classic to exotic. The emphasis on clean labels, natural ingredients, and sustainable sourcing will also shape product development. As consumers continue to seek satisfying, nutritious, and convenient snacks, the meat snacks market is well-positioned for sustained growth and innovation.
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Author's Bio:
Nilesh Shinde
Senior Market Research expert at The Insight Partners
