In today’s dynamic changing digital space, WhatsApp Business API has arrived as a powerful tool, allowing businesses to connect with their audience with ease. However, knowing the WhatsApp API pricing structure is vital for making informed business decisions and improvising costs.  

The cost is zero. Yes, WhatsApp never charges for the API. It includes various other costs. These costs vary from meetings-based pricing by WhatsApp and the platform/services fee charged by WhatsApp Business Solution Providers.  

WhatsApp gives an allowance of 1000 free conversations. This gives businesses an initial outreach capacity. This also offers a great opportunity for businesses to start using WhatsApp Business without major initial costs. However, knowing the limitations and planning your WhatsApp communication strategy is crucial to ensure a constructive and cost-effective approach. WhatsApp API pricing in India has also explained further in this blog.  

WhatsApp Business API pricing by WebMaxy structure WhatsApp Commerce explained.  

How WhatsApp Business API Pricing Structure Works?  

The WhatsApp Business API pricing structure is based on two primary foundations:  

1. Subscription Charges: Think of this as your monthly platform access fee. Different WhatsApp Business API Solution providers offer varying plans and pricing. 

Select a plan that suits your business needs, like WebMaxy’s economical options featuring a free demo. 

2. Conversation Charges: This is where WhatsApp itself steps in. They charge a small fee for each 24-hour conversation your business has with a user. 

The exact cost of WhatsApp API depends on the conversation type (marketing, service, etc.) and the user’s geography. Your Business Solution provider will likely add a slight markup for their service and infrastructure. 

Meta Verification (Onboarding) Process  

There are 2 verification processes for Meta Transactions.   

BSP (Business Solution Provider) Verification 

Cloud Verification 

In the BSP Verification process per transaction charges are 0.8 Rs. The processing time is about 2 Days. You can pay charges in Advance (pre-paid) mode.  

In the Cloud Verification process per transaction charges are 0.75 Rs. The processing time is 7 days. You need to pay through a Debit Card, and it cannot be in advance or pre-paid mode.  

WhatsApp Business API Cost Structure (Briefed)  

The WhatsApp Business API provides a powerful way for businesses to connect with customers around the globe. However, the WhatsApp Business API pricing structure varies depending on your location. Here’s a breakup of WhatsApp API pricing as India and the Rest of the World with USA. 

WhatsApp Business API Pricing India 

Conversation Categories: Like other regions, India classifies conversations into service, marketing, utility, and authentication.  

Free Service Quota: Businesses in India receive a generous allocation of free, unlimited service conversations (After Sales) per month via WhatsApp, permitting them to focus on customer support and engagement without urgent financial concerns.    

Meta Transaction Charges: In India, Meta Transaction charges are on a per-transaction basis. They are Rs.800 for 1000 Transactions. These are consumption basis purely.  

WebMaxy’s WhatsApp Business API Pricing Structure [EXPLAINED] For India  

WebMaxy’s pricing is classified into two plans: 

1. Growth Plan    

The growth plan starts at Rs. 5400 ($ 64.62) / Quarter. A growth plan is available annually with Rs. 19,200 ($ 229.41). 

Growth plan features are 1 Brand Connect, Workflow automation, Chat Automation, Audience Builder, Free WhatsApp API Approval and Setup and Unlimited team members, Bulk WhatsApp Campaigns, 24 Hours Support SLA, Rate Limit 300 API calls/ min., No Markup charges, Dedicated Success Manager, 1 WhatsApp Business Number. 

2. Advance Plan   

Advance plan starts at Rs. 8640 ($ 103.23) / Quarter. It costs Rs. 30720 ($ 367.06) Annually i.e. per year. Currency conversion rates will fluctuate. 

The Advanced pricing plan builds on the Growth plan, offering unlimited external app integrations with WhatsApp, additional User Segments for loyal and high-spending customers, and developer API access for Session messages and Incoming messages. 

You can request a higher rate limit of 500 API calls per minute, and you’ll also have access to Agent Statistics. Agent Chat Assignment in advance. You will get 5 WhatsApp Business Numbers and 3 Brand connects. 

Meta Introduces Authentication Templates in India  

From July 1, 2024, Meta is going live, with authentication templates in India. All WebMaxy users will be able to send authentication templates to people with +91 phone numbers.  

Authentication Templates are certain message templates designed for authentication purposes, like sending one-time passwords (OTPs) or verification codes. This feature will be available to all WebMaxy users who need to send authentication templates to WhatsApp users with Indian phone numbers.  

If your business is not based in India and you send an authentication message to a WhatsApp user with an Indian phone number (+91), you will be charged at India’s authentication international rate. Please check Meta’s developer documentation to understand if the authentication-international rate applies to your authentication messages.  

Breaking Down WhatsApp API Cost:  

No Hidden Fees: Providers like WebMaxy provide transparent WhatsApp API pricing with no hidden costs for setup or trial periods. 

Select Your Plan: Select a WhatsApp subscription plan that matches your business requirements and budget. Meta charges are different for every country. 

Sales, support, and marketing teams all take part in selecting your WhatsApp Business API plan! 

1. Sales: How many leads qualify for service interactions (free quota)?