In the competitive world of digital marketing, link-building is the foundation of SEO success. It drives organic visibility and boosts website authority, and it can also be a great way to make money. However, the question arises: should agencies build links themselves or outsource them?
In this article, we will go over the pros and cons of white-label link building and in-house link building and help you decide which is a better option for your agency.
What is White Label Link Building?
White label link building refers to the process where a company outsources its link building to a third-party provider under their company's brand name. For example, you have a long-term client who wants to get link building services, but you don’t offer those. Instead of turning your customer down, you would pay someone else to create links for your client under your name.
It is a common method in SEO, as it allows companies to offer a wide range of link-building services without having any in-house team. Instead, they have a trusted third-party vendor who carries out all the necessary link-building processes.
Pros of White Label Link Building
Saves Your Money: Having your in-house team can be expensive because you have to pay high salaries to your employees. White label services allow you to pay a fixed price based on your needs, which is more affordable.
Access to Expert Skills: White label link building services providers often have a team of skilled link builders who can help you build high-quality links. They have connections and experience in the link-building industry.
Scalability: With white label link building services, you can quickly scale up or down your link building efforts based on the client's demands without worrying about hiring more staff or firing them.
Cons of White Label Link Building
Lack of Direct Control: You rely on the third-party provider, which means you have less direct control over the link build process and strategy. While you can give your input in the process, the main work is done by an external team.
Communication Challenges: Maintaining clear communication is essential to get the desired results. Miscommunication can lead to delays.
Quality Control: You have less control over the quality of links being built if you outsource the links. It can sometimes affect your relations with your clients.
What is an In-House Link Building?
In-house link building refers to the method where you have a dedicated team responsible for identifying potential link opportunities, reaching out to websites, and building relationships to acquire backlinks. The main benefit of having your in-house team is that you have complete control over the work and change any strategy according to the client's needs.
Pros of In-House Link Building
Complete Control: You have full control over the link-building process. This allows you to customize strategies according to the client's goals and lets you keep an eye on the quality of every link.
Customization: You can tailor your strategies in the link-building process according to the client's brand, niche, and target audience. This allows you to have more personalized and effective results.
Long-Term Investment: Building your in-house team is a long-term investment, as the team can focus on building sustainable link profiles. It also helps the organization succeed.
Cons of In-House Link Building
High investment: In-house link building requires investment to maintain a dedicated team. Hiring skilled people, training, and giving your team the necessary tools and resources can be expensive.
Time-consuming: In-house link building can be time-consuming as it requires research, developing relationships, and securing backlinks.
Difficult to scale: Expanding your in-house team requires more resources and hiring expertise, which can be challenging and take time.
Which is a Better Option for Your Agency?
By knowing the difference between white label link building vs in-house you can decide which is a better option for your company. White label link building is a better option for some companies, and for some, in-house is a better option. It all depends on your business goals and requirements. So, when deciding between those two, consider the following factors to choose the better option for your agency:
Analyze Your Budget: By analyzing your budget, you can determine which option is reasonable for your company. In-house link building might require investment beforehand, while white-label link building offers fixed prices according to your needs.
Agency Size: Smaller companies with limited resources can go for white label link building as they can leverage their expertise and scalability offered by them. Large businesses with complicated operations can benefit from in-house teams as they can control their team fully.
Long-Term Goals: You can select which is the better option based on your company's goals. If you aim to build a strong internal link-building capability, in-house may be the better option for long-term investment.
Conclusion
Choosing between white label and in house link-building can ultimately depend on your company's goals, resources, and requirements. You can decide which option is better for your agency by analyzing the pros and cons. With the right decision, you can scale your business and succeed.
