India Potato Chips Market Overview

According to the TechSci Research report, “India Potato Chips Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Potato Chips Market was valued at USD 1.62 billion in 2025 and is projected to reach USD 2.99 billion by 2031, growing at a CAGR of 10.75% during the forecast period.

The market has transformed significantly—from being an occasional indulgence to becoming a staple in the daily snacking habits of Indian consumers. This growth is propelled by evolving consumer lifestyles, rising urbanization, and the increasing demand for convenient and hygienic snacking options.

Rising Demand Driven by Lifestyle Changes

The expanding snacking culture in India is fueled by urbanization, longer commutes, and hybrid work models. As consumers increasingly seek convenient, on-the-go snacks, potato chips have become a preferred choice among:

Busy households
School and college students
Office-goers and commuters

The normalization of “desk dining” and “sofa snacking” has further entrenched chips into everyday routines. From multiplexes and highway dhabas to small-town tea stalls and urban retail shelves, chips enjoy widespread visibility and demand.

Brands have responded with innovative packaging and formats, such as:

Single-serve packs for impulse buying
Resealable bags for gatherings and gifting
Prominent placement near billing counters in kirana stores and supermarkets

Importantly, the surge in at-home snacking during the pandemic has shown lasting impact, highlighting a structural shift in consumer behavior rather than a temporary trend.

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Key Growth Drivers

Economic and Demographic Shifts

Rising disposable incomes and urban expansion into Tier II and Tier III cities have increased the demand for branded, hygienic snack options.
Parents prioritize safety and quality, while youth associate chips with entertainment and social occasions such as gaming, festivals, and sports events.

Innovation in Flavour and Product Offering

The market is witnessing intense experimentation in flavour profiles, combining local Indian spices with global tastes. An example is PepsiCo’s 2024 launch of Lay’s Shapez Heartiez—heart-shaped chips offered in masala and caramel variants—catering to novelty-seeking consumers.

Health and Premiumization Trends

Growing health awareness is reshaping the potato chips category. Urban consumers are becoming label-conscious, prompting manufacturers to introduce:

Baked and air-fried chips
Multigrain and protein-enriched options
Healthier oils (e.g., rice-bran, olive, or avocado)
Free-from variants (e.g., no artificial additives)

Additionally, chips with functional benefits such as added fibre, probiotics, and collagen are emerging, indicating convergence with the wellness segment.

Premium offerings are also gaining traction. Kettle-cooked and artisanal chips—flavoured with Himalayan salt, truffle, or peri-peri—are commanding higher price points and driving visibility on social media. Millennial and Gen Z consumers are increasingly willing to pay more for premium, sustainably packaged snacks.

India Potato Chips Market, By Product Type:

Fried
Baked

India Potato Chips Market, By Flavour:

Plain/ Salted Potato Chips
Flavour Potato Chips

India Potato Chips Market, By Distribution Channel:

Supermarkets/Hypermarkets
Convenience Stores
Online
Others

India Potato Chips Market, By Region:

North
South
East
West

Key Market Players

PepsiCo India Holdings Pvt. Ltd.
ITC Limited
Balaji Wafers Private Limited
Haldiram Snacks Food Pvt. Ltd.
Kellogg India Private Limited
Parle Products Private Limited
DFM Foods Private Limited
Future Consumer Limited
Prataap Snacks Limited
TagZ Foods Private Limited

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