India Dog Food Market Overview
According to the TechSci Research report, “India Dog Food Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Dog Food Market was valued at USD 714.39 million in 2025 and is projected to reach USD 1,046.94 million by 2031, growing at a CAGR of 6.58% during the forecast period.
The market has evolved from a niche urban category into one of India’s most dynamic consumer goods segments. This expansion has been driven by several interlinked factors, including a growing aspirational middle class, evolving family structures, and increased exposure to global pet-care trends through digital platforms.
Market Evolution and Product Diversification
Historically limited to metro-based pet shops offering a narrow selection of imported dry foods, the dog food category in India now includes a wide range of options such as:
Dry, wet, and semi-moist food
Freeze-dried and fresh meals
Prescription and functional diets
Both multinational and domestic brands have played a significant role in expanding this portfolio, offering formulations tailored to the diverse nutritional needs of India’s canine population.
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Changing Attitudes and the Humanization of Pets
A significant cultural shift has contributed to the growing demand for quality dog food—pets, particularly dogs, are increasingly seen as integral members of the family. This “humanization” of pets is particularly pronounced in urban and semi-urban India, where:
Pet parents are prioritizing nutrition, ingredient transparency, and functional health benefits.
There is a marked preference for scientifically formulated, protein-rich, and balanced meals.
Dual-income nuclear families seek convenient, ready-to-serve meals over traditional homemade scraps.
Veterinary professionals, social media influencers, and celebrity endorsements have further accelerated consumer education, reinforcing the importance of a balanced diet for pets.
Distribution Channels and Digital Transformation
The rise of digital platforms has significantly reshaped the dog food retail landscape in India. E-commerce channels—including:
General marketplaces (Amazon, Flipkart)
Specialist pet platforms (Petsy, Supertails, Heads Up For Tails)
Quick-commerce apps (Blinkit, Zepto, Swiggy Instamart)
These platforms offer broader access, subscription-based savings, and doorstep delivery, enabling brands to collect valuable consumer insights for product innovation and targeted marketing.
While online sales are expanding rapidly, organized offline retail continues to maintain relevance. Modern trade outlets and boutique pet stores are offering value-added services such as grooming, vet consultations, and nutrition counseling, enhancing the overall shopping experience.
Regulatory Landscape
India’s regulatory framework for pet food is still in its formative stages. Unlike global standards such as AAFCO (USA) or FEDIAF (Europe), India lacks a comprehensive regulatory body to govern the pet food sector. As a result, labeling norms and product quality standards remain inconsistent. However, increasing consumer awareness is likely to push for more structured oversight in the near future.
India Dog Food Market, By Product Type:
- Dry Dog Food
- Wet Dog Food
- Others
India Dog Food Market, By Ingredients:
- Plant-based
- Animal-based
India Dog Food Market, By Distribution Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others
India Dog Food Market, By Region:
- North
- South
- East
- West
Key Market Players
- Mars International India Private Limited
- Nestlé India Limited
- Himalaya Drug Company Private Limited
- Drools Pet Food Private Ltd
- Venky's (India) Limited
- Goa Medicos Private Limited (Farmina)
- AOV Agro Foods Pvt. Ltd
- Bharat International Pet Foods Private Limited
- Orange Pet Nutrition Private Limited
- Hausberg Private Limited
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