India Toothbrush Market Overview
According to the TechSci Research report, “India Toothbrush Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Toothbrush Market was valued at USD 375.42 million in 2025 and is projected to reach USD 524.79 million by 2031, growing at a CAGR of 5.74% during the forecast period.
The market is witnessing rapid evolution, supported by rising oral hygiene awareness, enhanced accessibility of dental care products, and increasing health consciousness among Indian consumers. With oral health gaining recognition as a core component of overall wellness, both public and private sector initiatives have contributed to widespread behavioral change, encouraging regular and proper brushing habits.
Driving Factors Behind Market Growth
Government & Private Sector Initiatives
A number of awareness campaigns—including school-based programs, dental health camps, and initiatives under the Swachh Bharat Abhiyan—have played a pivotal role in promoting oral hygiene. These efforts have encouraged a shift from traditional oral care practices toward modern toothbrush use, making toothbrushes a daily necessity in Indian households.
Evolving Consumer Mindsets
Toothbrushes are no longer viewed as basic hygiene tools but as an essential part of holistic personal care routines. Consumers today are more informed, discerning, and open to upgrading their oral care products based on functionality, design, and sustainability.
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Emerging Trends in the India Toothbrush Market
Eco-Conscious Consumption
Sustainability is becoming a key theme in the toothbrush market, especially among urban, millennial, and Gen Z consumers. Growing environmental awareness and concerns about plastic waste are driving demand for:
Bamboo toothbrushes
Plant-based handles
Recyclable bristles
Biodegradable and compostable packaging
This shift has created new opportunities for innovation among both legacy brands and emerging startups. Social media advocacy and environmental campaigns have amplified the visibility and appeal of eco-friendly oral care products, aligning with the broader movement toward mindful consumption.
Technological Advancements
The introduction and increasing adoption of electric toothbrushes is transforming oral hygiene in India. Features such as:
Multiple brushing modes
Pressure sensors
Built-in timers
are attracting tech-savvy consumers. Once considered luxury items, electric toothbrushes are becoming more mainstream due to rising disposable incomes in Tier 1 and Tier 2 cities, along with aggressive marketing by brands positioning them as effective tools for superior dental care.
- India Toothbrush Market, By Product Type:
o Manual
o Electric
- India Toothbrush Market, By End User:
o Kids
o Adults
- India Toothbrush Market, By Distribution Channel:
o Supermarkets/Hypermarkets
o Departmental Stores
o Online
o Others
- India Toothbrush Market, By Region:
o North
o South
o East
o West
Key Market Players
- Procter & Gamble
- Colgate-Palmolive (India) Limited
- Hindustan Unilever Limited
- Patanjali Ayurved Limited
- Philips India Limited
- Ajanta Pharma Limited
- Sonic Brush
- Argos Limited
- Perfect Group Corp.
- Dr. Collins
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