The North America probiotic supplements market is expected to grow from US$ 2,598.29 million in 2022 to US$ 3,791.38 million by 2028. It is estimated to grow at a CAGR of 6.5% from 2022 to 2028.
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North America's Probiotic Supplements Market: Driven by a Growing Focus on Preventive Health
Awareness of health and nutrition has significantly increased in recent years. With demanding lifestyles and busy work schedules, many individuals struggle to prioritize their health, fitness, and diet. This has contributed to a rise in conditions like obesity, diabetes, high blood pressure, skin issues, and digestive problems. Consequently, there's a growing emphasis on preventive health, leading consumers to favor dietary supplements that offer enhanced nutritional benefits. Among these, probiotic supplements are gaining traction as they support healthy bodily systems, from the mouth to the gut, and help manage harmful microorganisms.
The demand for probiotic-infused dietary supplements has surged, fueled by a growing population of health-conscious individuals and the increasing prevalence of digestive diseases. For example, in 2018, 37.2 million people in the US sought physician care primarily for digestive system diseases, according to the Centers for Disease Control and Prevention. This highlights a rising awareness of digestive health, which is increasingly linked to improved mental well-being and immune response. Probiotic supplements can enhance digestion and nutrient absorption, and they are known to alleviate digestive issues such as constipation, inflammatory bowel disease (IBD), and irritable bowel syndrome (IBS).
In response to this escalating demand, manufacturers are actively introducing a variety of probiotic-infused dietary supplements available in capsule, liquid, and powder forms. Digestive wellness is a key driver, reflecting a growing preference for healthy consumption. Probiotic supplements are particularly popular among younger consumers, aligning with current fitness trends. Furthermore, the COVID-19 pandemic intensified consumer focus on health, prompting individuals to actively seek out healthy alternatives and fitness activities to prevent lifestyle-related illnesses. This shift has boosted the preference for immunity-boosting products like probiotic supplements. Therefore, the increasing consumer emphasis on preventive health is a major factor propelling the demand for probiotic supplements offering significant nutritional benefits.
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North America Probiotic Supplements Market Overview
The North America probiotic supplements market is segmented into the US, Canada, and Mexico. The consumption of probiotic supplements is gradually increasing in North America owing to the factors such as increasing consumer awareness about probiotic strains with multiple health benefits and increased focus on digestive health. Probiotic supplements are available in various forms, such as capsules and tablets, gummies, powder, and other forms, which are favorable for all age groups of the population. Moreover, digestive diseases continue to rise among North Americans. According to the GI Alliance report published on January 23, 2021, 20 million North Americans are diagnosed with chronic digestive diseases. Digestive diseases represent one of the most severe health problems regarding distress and pain in North American countries. The prevalence of digestive diseases has increased personal expenditures for treatment, lost working hours, and mortality. As probiotic supplements help maintain the overall gut in microflora and are a significant cure for gastrointestinal diseases, it is one of the major factors driving the North America probiotic supplements market.
North America Probiotic Supplements Market: A Detailed Segmentation
The North America probiotic supplements market is comprehensively segmented by product type, distribution channel, and country, providing a clear overview of its diverse landscape.
Product Type: The market's product offerings are sub-segmented into:
Capsules and Tablets: This segment held the dominant market share in 2022, indicating a strong consumer preference for these traditional forms.
Gummies
Powder
Others
Distribution Channel: Probiotic supplements reach consumers through various channels, categorized as:
Supermarkets and Hypermarkets
Specialty Stores: This segment commanded a larger market share in 2022, highlighting the importance of specialized retail environments for these products.
Online Retail
Others
Country: Geographically, the North America probiotic supplements market is segmented across:
The US: The United States emerged as the dominant country in terms of market share in 2022, signifying its significant contribution to the regional market.
Canada
Mexico
Key Market Players: The North America probiotic supplements market features several prominent companies that are instrumental in its growth and development. These leading players include:
Bayer AG
BioGaia AB
Church & Dwight Co., Inc.
GNC Holdings, LLC
Nature's Bounty
Nature's Way Products, LLC
Nestlé S.A.
NOW Foods
Pharmavite LLC
SFI Health
North America Probiotic Supplements Strategic Insights
Strategic insights for the North America Probiotic Supplements provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
North America Probiotic Supplements Regional Insights
The geographic scope of the North America Probiotic Supplements refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
