According to TechSci Research report, “India Footwear Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Footwear Market was valued at USD 19.42 Billion in 2025 and is expected to reach USD 34.79 Billion by 2031 with a CAGR of 10.20% during the forecast period. The India footwear market is undergoing a rapid transformation, driven by evolving consumer lifestyles, changing fashion sensibilities, and the increasing influence of global trends. Traditionally viewed as a basic necessity, footwear in India has now become a critical component of personal style and identity. Urbanization and rising disposable incomes have significantly altered buying behavior, with consumers across urban and semi-urban regions actively seeking comfort, durability, and aesthetic appeal in their footwear choices. The market is expanding beyond conventional needs, with brands targeting niche segments such as health-conscious consumers, children, working professionals, and even the elderly. This diversification has enabled footwear companies to explore a broader range of materials, designs, and technology integrations, making the Indian market highly dynamic and innovation-driven.
India Footwear Market Overview (2025–2031F)
2025 Valuation: USD 19.42 Billion
2031 Forecast: USD 34.79 Billion
CAGR: 10.20% (2025–2031)
Key Growth Drivers:
Rising Disposable Incomes & Urbanization: Boosting spending on fashion and comfort.
Evolving Lifestyles & Fashion Trends: Footwear seen as a style and identity statement.
E-commerce Penetration: Wider access through platforms like Flipkart, Amazon, Myntra, and Ajio.
Fitness & Athleisure Boom: Growing demand for functional and performance-oriented footwear.
Customization & Technology Integration: 3D foot scanning, AI sizing, virtual try-ons gaining traction.
Market Segmentation Highlights:
By Product Type:
Non-Athletic Footwear dominates:
Includes sandals, slippers, formal & traditional shoes.
Popular due to affordability, daily use, and cultural relevance.
By Material:
Rubber, Leather, Plastic, and others cater to varying demographics and preferences.
By Distribution Channel:
Online and Branded Retail continue to grow.
Organized retail gaining preference over unorganized sectors.
By Region:
Western India (Maharashtra, Gujarat) is the fastest-growing region:
Rapid urbanization, rising incomes, strong retail ecosystem.
Ahmedabad, Mumbai, Pune, Surat lead urban demand.
Traditional unorganized outlets still exist in large numbers, but the modern consumer increasingly gravitates toward branded stores and online platforms that promise quality, authenticity, and convenience. E-commerce has brought a revolutionary shift in how Indians shop for footwear, especially in smaller towns where access to premium outlets was once limited. Platforms like Flipkart, Amazon, Myntra, and Ajio offer a wide variety of footwear styles and price ranges, helping brands penetrate deep into the Indian heartland. Additionally, direct-to-consumer (D2C) brands have gained traction, thanks to social media marketing and digital payment flexibility.
Consumer preferences in India are also undergoing a noticeable shift towards comfort, functionality, and personalization. As fitness culture gains popularity, demand for sports and athleisure footwear has surged. Consumers are now choosing performance-driven shoes for daily use, moving beyond style to prioritize orthopedic support, cushioning, and lightweight design. Furthermore, the personalization trend is reshaping the market, with buyers looking for custom-fit shoes, unique color combinations, and features tailored to their individual needs. Technology is playing a central role in this evolution, enabling brands to offer AI-driven sizing, 3D foot scanning, and virtual try-on experiences.
The India Footwear Market is segmented into product type, material, distribution channel and region.
Based on product type, Non-athletic footwear remains the dominating segment in the Indian footwear market, largely due to its widespread usage across daily, formal, ethnic, and casual settings. This segment includes sandals, slippers, formal shoes, boots, and traditional Indian footwear, which cater to a broad consumer base across all age groups and regions. Affordable pricing, high frequency of use, and cultural relevance—particularly in rural and semi-urban areas—make non-athletic footwear a staple purchase. Brands offer a variety of styles in this segment, blending comfort with evolving fashion trends. Additionally, non-athletic footwear dominates sales in both organized and unorganized retail, giving it broader market penetration. The consistent demand for work, school, home, and social wear ensures its continued dominance across income and demographic segments in India.
Based on region, western region of India is the fastest-growing in the footwear market compared to the southern region, driven by rapid urbanization, rising disposable incomes, and strong retail expansion in states like Maharashtra and Gujarat. Cities like Mumbai, Pune, Ahmedabad, and Surat are witnessing a surge in demand for both branded and affordable footwear due to their large working populations and fashion-conscious consumers. The presence of several domestic and international retail brands, along with increasing penetration of e-commerce in semi-urban areas, is further accelerating market growth. Additionally, Gujarat’s growing manufacturing base is strengthening the supply chain for footwear products.
Major companies operating in India Footwear Market are:
- Relaxo Footwears Limited.
- Liberty
- Ajanta Shoes
- Khadim India Ltd.
- Campus Activewear Limited.
- Nike, Inc.
- Bata India
- Paragon Polymer Product Private Limited
- adidas India Marketing Pvt. Ltd
- PUMA India Ltd
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“The India footwear market is driven by rising disposable incomes, urbanization, growing health awareness, and expansion of organized retail and e-commerce. Consumers are increasingly shifting toward branded, comfortable, and stylish footwear. Key trends include the rise of sustainable and gender-neutral designs, personalized offerings, and smart footwear innovations. Athleisure and comfort-driven segments are gaining traction across all age groups..” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Footwear Market By Product Type (Non-Athletic Footwear, Athletic Footwear), By Material (Rubber, Leather, Plastic, Others), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Footwear Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Footwear Market.
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