India Online Accommodation Market Size & Share

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India Online Accommodation Market Expands by 2030F

According to TechSci Research report, “India Online Accommodation Market – By Region, Competition Forecast & Opportunities, 2020-2030F”, the India Online Accommodation Market was valued at USD 8.24 Billion in 2024 and is expected to reach USD 14.58 Billion by 2030 with a CAGR of 10.04%% during the forecast period. The India Online Accommodation Market has witnessed remarkable growth in recent years, driven by an increasing digital shift in the travel and tourism sector. With the widespread use of smartphones, affordable internet access, and evolving consumer behavior, the online accommodation industry has evolved into a vital segment of the broader tourism market in India. The convenience, accessibility, and growing variety of accommodation options available through online platforms have made it easier for Indian travelers to explore both domestic and international destinations. The market has become increasingly fragmented, with several key players such as OYO, MakeMyTrip, Booking.com, and Airbnb offering distinct services that cater to different customer needs.

Several factors have contributed to the rapid growth of India’s online accommodation market. One of the primary drivers is the rapid penetration of smartphones and affordable internet access. With India’s mobile subscriber base reaching over 1.1 billion, the country has become a global leader in mobile internet usage. The increasing accessibility of the internet, especially through 4G and 5G networks, has enabled a significant portion of the population to access online accommodation services, making it more convenient for travelers to browse and book stays on-the-go. Additionally, the rise of mobile applications for booking accommodation has been instrumental, as platforms like OYO, MakeMyTrip, and Airbnb offer seamless user experiences through their apps.

Another critical driver is the growing tourism industry, both domestic and international. India’s tourism sector has become a significant contributor to the country’s economy, with millions of domestic and international tourists visiting various regions of the country. The government’s initiatives to promote tourism, such as the "Incredible India" campaign and the introduction of e-visa facilities, have further enhanced the appeal of India as a travel destination. The increase in tourism has fueled demand for a variety of accommodation options, from budget hotels to luxury stays, and online platforms have played a crucial role in meeting this demand by offering a wide range of choices.

Technology has played a pivotal role in transforming the India Online Accommodation Market. The integration of Artificial Intelligence (AI), Machine Learning (ML), and data analytics has revolutionized how consumers search for and book accommodations. AI-driven recommendations and dynamic pricing algorithms allow online accommodation platforms to personalize the user experience, offering tailored suggestions based on the consumer’s past searches, preferences, and behavior. This has improved customer satisfaction by providing relevant options and enhancing the booking process.

Additionally, the integration of voice-assisted technology has gained traction in the market. Platforms like MakeMyTrip, in partnership with Microsoft, have introduced voice-assisted booking features, allowing users to make bookings in regional languages. This development makes the booking process more accessible to a wider audience, including those who may not be comfortable using traditional methods of booking through websites or apps. Furthermore, innovations like virtual reality (VR) property tours, instant booking confirmations, and automated check-ins have enhanced the overall customer experience, making it more convenient and interactive.

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The India Online Accommodation Market is segmented into platform, mode of booking and region.

Based on booking mode, Third-Party Online Portals segment is the fastest-growing booking mode in the India Online Accommodation Market. These platforms, such as MakeMyTrip, Goibibo, and Booking.com, have gained significant popularity due to their convenience, wide range of options, and competitive pricing. They offer users the ability to compare prices, read reviews, and access special deals all in one place. This convenience, combined with secure payment options and customer support, has made third-party portals the preferred choice for many travelers. The rapid adoption of digital platforms, along with increasing consumer trust, continues to drive the growth of this segment.

Based on region, West region is the fastest-growing in the India online accommodation market. Key states like Maharashtra, Gujarat, and Rajasthan are driving this growth, with cities such as Mumbai, Pune, and Jaipur attracting both business and leisure travelers. The region’s strong infrastructure, including well-connected airports and transportation networks, enhances its appeal. Additionally, increasing smartphone penetration and internet access have made online accommodation bookings more accessible. The demand for diverse accommodation options, ranging from luxury hotels to heritage stays, along with government initiatives promoting tourism, further fuel the growth in this region.

Major companies operating in India Online Accommodation Market are:

  • MakeMyTrip.com
  • Booking.com
  • IRCTC
  • EaseMyTrip.com
  • Goibibo
  • OYO Rooms
  • Trivago
  • Cleartrip
  • Agoda
  • EaseMyTrip

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“The India Online Accommodation Market is expected to continue its growth trajectory. With the increasing penetration of smartphones and mobile internet, the demand for online accommodation booking services is poised to rise, particularly in tier 2 and tier 3 cities where internet usage is growing rapidly. Moreover, the continued expansion of domestic tourism and the resurgence of international travel will further fuel demand for diverse accommodation options. The trend toward personalized experiences, sustainability, and digital payments will continue to shape the future of the market. Platforms will increasingly focus on offering value-added services, such as curated travel packages, loyalty programs, and unique stays, to attract and retain customers. ” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

India Online Accommodation Market By Platform (Mobile Application, Website), By Mode of Booking (Third Party Online Portals, Direct/Captive Portals), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Online Accommodation Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Online Accommodation Market.

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