According to TechSci Research report, “India Fruit and Vegetable Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India Fruit and Vegetable Market was valued at USD 48.82 Billion in 2025 and is expected to reach USD 65.79 Billion by 2031 with a CAGR of 5.10% during the forecast period. India’s fruit and vegetable market is one of the largest and most diverse in the world, underpinned by the country’s vast agricultural resources, varied climatic zones, and deeply rooted dietary preferences. The sector plays a vital role in ensuring food and nutritional security for the population and forms a significant part of the agricultural economy. With a wide range of fruits like mangoes, bananas, pomegranates, and vegetables like potatoes, onions, and tomatoes, India not only meets its domestic demand but is also a major exporter. The market has evolved in recent years due to changing consumer lifestyles, government policies, advancements in agricultural technology, and growing demand for fresh, organic, and high-quality produce across urban and semi-urban regions.
Increasing awareness about the benefits of fruits and vegetables, especially their role in immunity building, weight management, and prevention of chronic diseases, has fueled their consumption. People are gradually shifting from heavily processed foods to more natural and nutrient-rich options. This has created a strong demand for chemical-free, pesticide-free, and organic fruits and vegetables. Additionally, the COVID-19 pandemic accelerated this shift, making consumers more mindful of food safety, hygiene, and nutritional value, thereby encouraging frequent consumption of fresh produce and leading to higher expectations for quality, cleanliness, and traceability.
The structure of the market is also being reshaped by the growth of modern retail and e-commerce platforms. The emergence of organized supermarkets, hypermarkets, and digital grocery platforms has revolutionized the way fruits and vegetables are marketed and delivered. Urban consumers now have access to a wider range of fresh produce, including exotic and imported varieties, from the comfort of their homes. Quick commerce platforms have gained popularity by offering fast delivery services for perishable goods. These developments have significantly improved consumer convenience while also promoting better price transparency and quality assurance.
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The India Fruit and Vegetable Market is segmented into product type, type, distribution channel and region.
Based on product type, Vegetables dominated the Indian fruit and vegetable market due to their essential role in daily diets across all regions and income groups. Consumed in every household, vegetables like potatoes, onions, tomatoes, green chilies, and leafy greens are dietary staples in Indian cuisine. Their year-round availability, shorter crop cycles, and adaptability to diverse agro-climatic zones make them a preferred choice for farmers and traders alike. The rising population, urbanization, and demand from foodservice sectors have further boosted vegetable consumption. Government schemes promoting vegetable production, improved seed varieties, and better irrigation support also contribute to this dominance.
Based on region, South India is the fastest-growing segment in the Indian fruit and vegetable market, driven by rising urbanization, increasing health awareness, and strong demand from the foodservice and export sectors. States like Tamil Nadu, Karnataka, Andhra Pradesh, and Kerala are witnessing rapid growth due to improved cold chain infrastructure, widespread adoption of modern farming techniques, and a surge in e-commerce grocery platforms. The region also benefits from a diverse agro-climatic environment, enabling year-round production of a wide variety of fruits and vegetables. Additionally, growing consumer preference for organic and residue-free produce, especially in urban centers like Bengaluru, Chennai, and Hyderabad, is fueling further expansion in South India's fruit and vegetable market.
Major companies operating in India Fruit and Vegetable Market are:
- Mother Dairy Fruit & Vegetable Pvt. Ltd.
- Innovative Retail Concepts Pvt. Ltd.
- Reliance Retail Limited
- Future Retail Ltd.
- Spencer’s Retail Limited
- FieldFresh Foods Pvt. Ltd.
- Freshtrop Fruits Ltd.
- Aarkay Food Products Ltd
- Suminter India Organics Pvt. Ltd.
- InI Farms Pvt. Ltd.
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“The India’s fruit and vegetable market is driven by rising health consciousness, increasing urbanization, and government support for horticulture and cold chain development. Consumers are shifting towards organic, fresh, and residue-free produce due to growing nutritional awareness. E-commerce and quick-commerce platforms are transforming distribution with fast, convenient access to fresh items.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Fruit and Vegetable Market By Product Type (Fruits, Vegetables), By Type (Dried, Frozen, Fresh), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Fruit and Vegetable Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Fruit and Vegetable Market.
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