Industry Key Highlights
According to the TechSci Research report titled “India Mayonnaise Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the India mayonnaise market stood at USD 746.52 million in 2025 and is projected to reach USD 990.51 million by 2031, growing at a CAGR of 4.83% during the forecast period. Once considered an exotic Western condiment, mayonnaise has now become a pantry staple in many Indian households, fueled by globalization, changing consumer preferences, increasing urbanization, and a growing demand for convenient cooking solutions.
India's mayonnaise market is undergoing a transformational shift. Traditionally used in limited fast food applications, mayonnaise is now gaining popularity across diverse culinary traditions. Consumers in urban and semi-urban areas are increasingly incorporating it into local snacks, fusion recipes, and everyday cooking. This expansion is not only driven by household demand but also by the booming foodservice industry, quick-service restaurants (QSRs), and cafes across the country.
Market Dynamics
Drivers of Growth
Changing Lifestyles and Food Preferences: A growing number of working professionals, nuclear families, and fast-paced urban lifestyles are prompting consumers to seek ready-to-use, convenient food products. Mayonnaise fits this shift perfectly due to its ability to enhance the taste and texture of multiple dishes while saving preparation time.
Rise in Quick Service Restaurants (QSRs): India’s QSR industry is rapidly expanding, with major players and cloud kitchens relying heavily on mayonnaise as a key ingredient for burgers, sandwiches, and wraps. The growth of food delivery platforms has further propelled this trend.
Influence of Digital Media and Food Content: With the proliferation of digital food content on platforms like YouTube, Instagram, and food blogs, consumers are more informed and adventurous in their cooking. DIY recipes and fusion dishes incorporating mayonnaise are trending, driving greater consumption.
Expansion of Organized Retail and E-Commerce: Supermarkets, hypermarkets, and online grocery platforms have ensured wider distribution and easy availability of a variety of mayonnaise products, including regional and international brands. The rise of e-commerce has particularly enhanced product accessibility across tier-II and tier-III cities.
Product Innovation and Diversification: Mayonnaise manufacturers have responded to local tastes by launching flavored variants such as tandoori, mint, garlic, and chili, alongside eggless and vegan options, catering to a wider demographic and dietary preferences.
Download Free Sample Report - https://www.techsciresearch.com/sample-report.aspx?cid=29685
Emerging Trends
Flavored Mayonnaise Gaining Momentum: Indian consumers are known for their love of bold and spicy flavors. Recognizing this, brands are introducing a wide array of flavored mayonnaise variants that appeal to regional and global palates. Peri-peri, cheese, mustard, and even wasabi variants are gaining traction.
Rise of Eggless and Vegan Variants: With a large vegetarian population and growing health-consciousness, eggless and vegan mayonnaise options are finding increasing acceptance. These products cater to dietary restrictions without compromising on taste or texture.
Mayonnaise as a Health Product: Low-fat, cholesterol-free, and fortified versions of mayonnaise are becoming more prevalent. Consumers are seeking indulgent food options that do not contradict their health and wellness goals.
Mayonnaise in Indian Fusion Cuisine: Chefs and home cooks are experimenting by integrating mayonnaise into regional recipes such as chaats, parathas, rolls, and even biryanis, reflecting a unique blend of global ingredients with local culinary traditions.
Packaging Innovation: To cater to a variety of consumption needs, manufacturers are offering mayonnaise in bottles, pouches, squeeze tubes, and single-use sachets. These innovative packaging solutions increase shelf life and convenience.
Segmentation Overview
By Product Type:
Flavored Mayonnaise (Garlic, Tandoori, Chili, Cheese, Mint, etc.)
Unflavored Mayonnaise
Flavored mayonnaise is the fastest-growing segment due to its versatility in usage and alignment with the Indian taste profile. It is increasingly preferred by consumers and foodservice providers alike.
By Packaging Type:
Bottles
Pouches
Others (Tubes, Sachets)
Different packaging formats address varied consumer needs, from individual consumption to bulk usage in restaurants and cloud kitchens.
By Distribution Channel:
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others (Specialty Stores, Foodservice Chains)
Supermarkets and hypermarkets remain a dominant channel due to their wide range and ease of access, while online platforms are showing strong growth in Tier-II and Tier-III cities.
By Region:
North India
South India
East India
West India
Western India, especially cities like Mumbai, Pune, and Ahmedabad, is emerging as the fastest-growing region due to the strong influence of global cuisine, higher disposable incomes, and the growth of organized food retail.
Competitive Analysis
The India mayonnaise market is marked by intense competition with a mix of established FMCG giants, emerging local players, and international brands. Key strategies include flavor innovation, aggressive marketing, e-commerce presence, and expansion of distribution channels.
Major Players in the Market Include:
Saras Foods: A well-established domestic brand known for its affordability and variety in eggless mayonnaise options.
Del Monte Foods: Offers premium-quality flavored mayonnaise with a strong distribution network across urban centers.
Britannia Industries: Leverages its brand trust and vast distribution channels to promote mayonnaise as part of its value-added product portfolio.
Sundrop: Known for its healthy positioning, including low-fat variants, appealing to wellness-focused consumers.
Hindustan Unilever: A market leader with its brand "Kissan", leveraging extensive retail penetration and aggressive marketing.
Dabur India: Enters the market with health-oriented condiments in alignment with its ayurvedic brand positioning.
Kraft Heinz: A global giant with a stronghold in flavored and premium segments.
Patanjali Ayurved: Catering to the growing demand for natural and Ayurvedic options.
Nestle: Offers mayonnaise under its international food brand umbrella.
MTR Foods: Focuses on regional flavor innovation and ready-to-eat food segments.
10 Benefits of the Research Report
Detailed Market Forecast: Offers data-driven insights into the expected market performance from 2025 to 2031.
In-Depth Segmentation: Understand the market dynamics by product type, packaging, distribution, and geography.
Emerging Trend Analysis: Identifies current and upcoming trends influencing consumer behavior.
Competitive Landscape: Profiles key players and their strategic positioning in the Indian market.
Consumer Insight: Understand what drives consumer choice, including taste preferences and health consciousness.
Strategic Investment Guidance: Enables businesses and investors to make informed decisions based on market potential.
Technological Innovations: Tracks product development and packaging innovations across the industry.
Regional Opportunities: Highlights high-growth regional markets like Western India for targeted strategies.
Regulatory Overview: Offers insights into food safety and labeling regulations impacting mayonnaise production and sales.
Customized Recommendations: Clients can avail up to 10% free customization to align the report findings with their business needs.
Future Outlook
The future of the Indian mayonnaise market looks promising, bolstered by lifestyle shifts, increased culinary experimentation, and an expanding retail ecosystem. As the lines between traditional and modern eating habits blur, mayonnaise will continue to cement its role not just as a condiment but as an integral ingredient in everyday cooking.
Growth is expected to be robust in Tier-II and Tier-III cities as internet penetration and online grocery adoption increase. Moreover, consumer demand for quality, hygiene, and taste assurance will drive further innovation. Opportunities lie in health-based variants, kids-friendly flavors, and packaging formats suitable for on-the-go consumption.
Digital transformation, driven by food influencers and recipe creators, will continue to play a significant role in shaping consumer preferences. As competition intensifies, brands that prioritize flavor innovation, health-conscious formulations, and effective omnichannel strategies will lead the market.
The India mayonnaise market represents a dynamic, evolving space with strong growth potential across segments. By aligning product offerings with consumer tastes, leveraging modern retail, and investing in innovation, stakeholders can unlock substantial value in this rapidly expanding market.
Contact Us-
TechSci Research LLC
420 Lexington Avenue, Suite 300,
New York, United States- 10170
M: +13322586602
Website: www.techsciresearch.com
