According to the TechSci Research report titled “India Cleaning Services Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Cleaning Services Market was valued at USD 9.02 Billion in 2024 and is anticipated to reach USD 13.95 Billion by 2030, growing at a CAGR of 7.54% during the forecast period. This impressive trajectory reflects the increasing prioritization of hygiene, professional maintenance, and sustainable sanitation practices across the country.
Over the past decade, India’s cleaning services industry has undergone a remarkable transformation. Once dominated by informal, unregulated service providers, the market is now experiencing a wave of professionalization, supported by technological advancements and shifting consumer preferences.
Market Evolution and Key Drivers
1. Urbanization and Lifestyle Shifts
India’s rapid urbanization has been a cornerstone of the cleaning services boom. The rise in nuclear families, working professionals, and dual-income households has led to increased outsourcing of domestic chores, particularly in metropolitan and Tier 1 cities. As residents juggle hectic lifestyles, they are opting for convenient, time-efficient, and reliable cleaning services.
2. Heightened Hygiene Awareness Post-Pandemic
The COVID-19 pandemic acted as a significant catalyst in changing consumer attitudes toward cleanliness and hygiene. From individual households to large corporations, the importance of disinfection and deep cleaning has surged. Even as the pandemic recedes, its hygiene legacy persists. This "new normal" has established long-term demand for cleaning services that emphasize sanitization and safety.
3. Expansion of the Middle Class and Disposable Income
With the growing middle-class segment and a rise in disposable income, more consumers are willing to pay for professional cleaning services. This trend is evident not only in large urban areas but also in emerging Tier 2 and Tier 3 cities. Affordability of services paired with consumer aspirations has significantly broadened the market base.
4. Commercial Sector Growth
Commercial demand, particularly from industries like healthcare, hospitality, retail, education, and IT/ITES, remains a key revenue driver. Offices, hospitals, malls, and hotels increasingly rely on outsourced facility management services for cleaning, pest control, and maintenance. Compliance with hygiene norms and maintaining customer trust are non-negotiables, further boosting demand for professional-grade services.
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Emerging Trends Reshaping the Market
1. Technology Integration and App-Based Solutions
The rise of tech-enabled platforms is transforming the customer experience in the cleaning services landscape. On-demand apps, digital bookings, real-time feedback, and cashless payments are revolutionizing how services are delivered. Platforms like Urban Company and other aggregators have led this digital wave, bringing structure and transparency to a previously disorganized market.
2. Eco-Friendly and Sustainable Cleaning Practices
A rising environmental consciousness is driving demand for eco-friendly cleaning products and services. Customers—especially corporates—are opting for green cleaning agents, waste segregation, and sustainable practices. Many cleaning firms are now investing in biodegradable products, reusable microfiber tools, and energy-efficient equipment to align with ESG (Environmental, Social, and Governance) priorities.
3. Specialized and Value-Added Services
Beyond basic dusting and sweeping, there is growing demand for niche services such as:
Carpet and Upholstery Cleaning
Facade Cleaning
Vehicle Interior Cleaning
High-pressure Water Jetting
Post-construction Clean-up
Sterilization & Deep Disinfection
These value-added offerings not only yield higher margins but also help service providers differentiate in a competitive market.
4. Focus on Workforce Professionalism
Professional training programs, background verification, and performance incentives are helping cleaning companies build skilled and dependable teams. As customer expectations rise, the ability to offer trained, uniformed, and courteous staff has become a competitive advantage.
Market Segmentation
By Type
Window Cleaning
Vacuuming
Floor Care
Carpet & Upholstery Cleaning (Fastest Growing Segment)
Others (Pest Control, Sanitation, etc.)
The Carpet & Upholstery Cleaning segment is registering the highest growth due to increased awareness of health risks posed by unclean soft surfaces and rising demand from households and the hospitality industry.
By End Use
Residential
Commercial (including Healthcare, IT, Retail, Hospitality)
While residential services account for volume, commercial services dominate in terms of revenue share due to scale, frequency, and specialized needs.
By Region
West India (Fastest Growing) – Including Mumbai, Pune, and Ahmedabad
North India
South India
East India
West India leads due to high urban density, commercial presence, and tech adoption. Post-pandemic concerns have made professional cleaning a necessity, not a luxury, particularly in densely populated business centers.
Industry Key Highlights
CAGR of 7.54% from 2024 to 2030.
Strong shift from unorganized to organized and tech-enabled cleaning solutions.
High growth in eco-conscious cleaning and digital-first service platforms.
Residential services growing steadily; commercial remains dominant in revenue.
Tier 2 & Tier 3 cities emerging as untapped growth pockets.
Increasing demand for deep cleaning and disinfection, especially post-COVID.
Price sensitivity and labor attrition remain significant industry challenges.
Franchise models and aggregator platforms accelerating market reach.
Growing use of data analytics for customer behavior, demand forecasting, and workforce management.
Rise in corporate outsourcing for cost-efficiency and regulatory compliance.
Competitive Analysis
The competitive landscape is shaped by a blend of multinational facility management firms, homegrown tech platforms, and mid-scale organized players. The top market participants include:
Leading Companies:
ISS Facility Services India Pvt. Ltd. – Global FM expertise with tailored cleaning services for Indian corporates.
Sodexo India Services Pvt. Ltd. – Known for integrated services including sanitation, catering, and workspace management.
Clean Master – Residential and commercial services with a strong brand presence in metros.
MaidInIndia – Tech-led platform focusing on domestic and deep cleaning solutions.
Anabia Cleaning Services – Gaining traction in northern India’s commercial sector.
Pritchard Industries Inc. and Roark Capital Management LLC – Global players entering India through partnerships and acquisitions.
Market Strategies:
Diversification into value-added cleaning and sanitization services.
Investments in technology infrastructure for real-time monitoring and workforce allocation.
Leveraging subscription models and AMC contracts for customer retention.
Focusing on franchise expansions to enter non-metro markets.
10 Benefits of the Research Report
Accurate Market Forecasting (2024-2030) for strategic planning.
Detailed Segmentation Analysis by service type, end-user, and region.
Identification of Growth Drivers and Challenges across sectors.
Competitive Landscape Overview with profiles of major market players.
Insights on Emerging Trends like eco-cleaning and digital adoption.
Data on Regional Dynamics, helping brands target high-growth zones.
Consumer Behavior Analysis, especially post-pandemic hygiene shifts.
Recommendations for Market Entry and Expansion into Tier 2/3 cities.
Opportunities for Investment and Partnerships within the organized sector.
Evaluation of Tech Innovations shaping the future of cleaning services.
Future Outlook
Looking ahead, the India Cleaning Services Market is poised for a robust evolution, supported by demographic changes, technology infusion, and formalization of services. By 2030, the market is expected to be more organized, customer-centric, and innovation-driven.
Tier 2 and 3 cities will become new battlegrounds for growth, as awareness and affordability rise.
Automation and robotics, such as robotic vacuum cleaners and AI-led cleaning assessment tools, may become mainstream in premium sectors.
Workforce upskilling, standardization, and social security will be necessary to sustain quality and reduce attrition.
Green and sustainable cleaning will not just be a trend but a regulatory expectation.
Conclusion
The India Cleaning Services Market stands at the intersection of necessity, convenience, and innovation. With hygiene now an embedded cultural priority, and with consumers increasingly seeking structured, efficient, and eco-friendly solutions, the market offers substantial opportunities for businesses and investors alike. To succeed, players must focus on technological integration, workforce excellence, and sustainable practices while tapping into the country’s vast and varied geography.
As India marches toward becoming a cleaner, healthier nation, the cleaning services industry will not only support this journey but thrive alongside it.
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