Thailand Aesthetic Medicine Market Summary
The Thailand aesthetic medicine market size was valued at USD 1.46 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2030. One of the primary factors contributing to this growth is the increasing trend among individuals toward maintaining an ideal aesthetic appearance. This societal shift is fueling the widespread adoption of aesthetic treatments.
Additionally, Thailand’s expanding medical tourism industry and the rising geriatric population are expected to significantly propel market growth. However, the outbreak of COVID-19 in 2020 disrupted the overall aesthetic medicine industry. Key urban centers like Bangkok, which serve as major hubs for cosmetic procedures, faced temporary shutdowns due to prolonged lockdowns. Travel restrictions also caused setbacks in medical tourism, which previously played a pivotal role in the country’s aesthetic sector.
Following the gradual relaxation of mobility restrictions, the aesthetic medicine market in Thailand rebounded strongly by 2021. The resurgence was fueled by pent-up demand for elective and cosmetic procedures, particularly minimally invasive options. Furthermore, a decline in reimbursements associated with traditional insurance-based treatments has encouraged many healthcare professionals—regardless of their specialties—to venture into the aesthetic medicine space.
Many are now performing aesthetic procedures either within their own practices or through affiliations with medical spas. This diversification of providers has expanded consumer access to treatments. Minimally invasive procedures such as injectable fillers, laser hair removal, chemical peels, non-invasive fat reduction, and laser-based skin resurfacing have witnessed rising popularity due to their limited downtime, affordability, and cosmetic effectiveness.
Key Market Trends & Insights
- In 2023, the invasive procedure segment accounted for the highest share of approximately 71.98% of the total market revenue. This dominance is reinforced by data from the International Society of Aesthetic Plastic Surgery (ISAPS), which reported that about 102,407 invasive aesthetic procedures were conducted in Thailand in 2021. Among these, eyelid surgery, rhinoplasty, and breast augmentation were identified as the most commonly performed treatments, reflecting consumer preferences for transformative results with long-term effects.
- The hospital segment captured the largest market share, exceeding 44.8% in 2023, and is projected to witness continued growth during the forecast period. Hospitals in Thailand offer a comprehensive range of aesthetic treatments performed by certified professionals with access to advanced equipment and post-procedural care. On the other hand, clinics continue to attract a substantial number of patients, particularly for less invasive procedures like wrinkle treatment, skin rejuvenation, body contouring, and scar revision. These clinics offer flexible scheduling, competitive pricing, and convenience for walk-in appointments, contributing to their widespread appeal.
- As of the latest figures, Thailand is home to 1,458 aesthetic service clinics, which account for roughly 13% of the total number of medical clinics in the country. Despite their growing presence, the clinic segment faces ongoing regulatory challenges. A significant number of consumer complaints have been filed with the Office of the Consumer Protection Board regarding issues tied to aesthetic surgeries performed at these facilities. Such concerns about safety and quality may limit the market’s growth potential if not adequately addressed through stricter oversight and regulation.
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Market Size & Forecast
- 2023 Market Size: USD 1.46 Billion
- 2030 Projected Market Size: USD 3.12 Billion
- CAGR (2024 - 2030): 11.6%
Key Companies & Market Share Insights
Expansion of product portfolio & service offerings through procurement of advanced technology is a key strategy adopted by market players. In February 2021, Dr. Orawan Holistic Dermatology & Anti-Aging Institute received GHA’s COVID-19 Certification of Conformance for Medical Travel. This certification will imply to the patients that the company’s medical travel program’s operational protocols, practices, and procedures have undergone an external review and reflect international best practices.
Key Players
- Dermaster Co., Ltd.
- BSL Clinic
- Thai Medical Vacation
- Bumrungrad International Hospital
- Orawan Holistic Dermatology & Anti-Aging Institute
- Nirunda International Aesthetic Clinic
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Conclusion
Thailand's aesthetic medicine market continues to thrive, supported by rising demand for aesthetic enhancement, medical tourism, and expanding access to both invasive and minimally invasive treatments. Hospitals and clinics are key players in meeting this growing demand, though regulatory concerns persist in the clinic segment. Popular procedures like eyelid surgery and non-invasive rejuvenation therapies reflect both cultural trends and consumer expectations for visible results with minimal downtime. As more healthcare professionals enter the field and technology advances, Thailand is well-positioned to strengthen its role as a leading destination for aesthetic procedures in the Asia-Pacific region, driving further market expansion in the years ahead.
