I work with a med spa marketing agency in the USA, where my role involves understanding the unique needs of medical spas and creating strategies that connect them with their ideal clients. The work starts with learning about the services, target audience, and goals of each med spa, then crafting a plan that includes a mix of digital marketing techniques like social media management, search engine optimization, paid advertising, and content creation. I focus on building a strong online presence that reflects the brand’s personality while attracting potential clients through consistent, valuable communication. Tracking performance is a key part of my process, as it allows me to see what’s working and adjust strategies for better results. I also pay attention to industry trends and consumer behavior to keep campaigns relevant and effective. Working in this field has taught me that med spa marketing is not just about advertising services—it’s about building trust, highlighting expertise, and creating an experience that starts long before someone books an appointment. Every campaign is a balance between creativity, data analysis, and understanding the human side of decision-making in the beauty and wellness industry.