Let me tell you a quick story. Three years ago, I was sitting in my home office at 2 AM, staring at yet another spreadsheet that wasn't adding up. My small marketing agency was bringing in decent money, but I was working 80-hour weeks, constantly putting out fires, and honestly? I felt completely stuck.
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That's when my accountant dropped a bombshell: "You know, you could double your profits without working more hours... if you just fixed these three things."
Turns out, I was leaving thousands on the table because:
1. I was undercharging out of fear
2. My operations were a mess
3. I kept avoiding tough decisions
Sound familiar?
This is why I'm writing this guide - because I wish someone had slapped me with these truths years earlier. Business coaching isn't some mystical cure-all, but when done right? It can be the difference between treading water and actually building the business (and life) you wanted when you started.
What Business Coaching REALLY Is (And Isn't)
Here's the thing most coaches won't tell you: About 60% of business coaching is basically paid accountability. The other 40%? It's someone who's been where you are pointing out the obvious things you're too close to see.
What Coaching Actually Feels Like in Practice
Picture this:
· You show up to a call feeling overwhelmed about hiring
· Your coach asks: "What's the REAL reason you haven't posted the job yet?"
· You realize it's not about time - you're scared of making a bad hire again
· They help you create a bulletproof hiring process
· They check in next week to make sure you actually did it
That's it. No magic. Just structured thinking and someone who won't let you off the hook.
Who It Works Best For
Coaching delivers ROI for:
✔ Business owners who are stuck at a revenue plateau
✔ Entrepreneurs who feel like they're working too hard for too little
✔ Leaders who keep avoiding key decisions (pricing, firing, expanding)
It DOESN'T work for:
✖ People who want quick fixes without doing the work
✖ Those who won't be honest with their coach (or themselves)
The Real Math Behind Coaching ROI
Let's talk numbers - because that's what matters. Say you invest $15,000 in coaching this year. Here's how that could play out:
Before Coaching
· Revenue: $500,000
· Profit: $100,000 (20% margin)
· You're working 60+ hour weeks
After Coaching (Real Client Examples)
1. Pricing Adjustment
· Raises rates by 15%
· Loses 5% of clients but makes more profit
· New revenue: $546,000
· New profit: $136,000 (+$36K)
2. Operations Fix
· Implements better project management
· Cuts wasted time by 10 hours/week
· Equivalent to $25,000/year value
3. Better Hiring
· Replaces one toxic employee
· Saves $18,000 in turnover costs
Total minimum ROI: $79,000
Even if only HALF of that happens? You're still way ahead.
The Hidden Costs of NOT Coaching
Here's what most people miss - there's a massive cost to staying stuck:
1. Opportunity Cost
That plumbing company in Gold Coast I worked with was doing $1.2M but turning away jobs because they were disorganized. After coaching? They hit $1.8M the next year just by fixing their scheduling and quoting process.
2. Burnout Cost
One client was ready to sell her business at a loss because she was so exhausted. Coaching helped her systemize operations and get her life back. What's that worth?
3. The "I Could Have Done This Sooner" Cost
Almost every client says some version of: "I wish I'd done this years ago."
How to Pick the Right Coach (Without Getting Scammed)
The coaching industry is full of nonsense. Here's how to find the real deal:
Red Flags
? Coaches who promise "6 figures in 6 weeks"
? No clear process or structure
? Can't share specific client results
? All theory, no real business experience
Green Flags
✅ Focuses on YOUR specific goals
✅ Has experience in your industry (or similar challenges)
✅ Willing to give you a trial session
✅ Talks more about execution than motivation
Pro tip: Ask "What's one piece of advice you'd give me right now?" in the consultation. Good coaches will give immediate value.
What to Expect in Your First 90 Days
Here's the typical coaching journey:
Month 1:
· Get crystal clear on your biggest leverage points
· Usually uncover 2-3 "quick win" opportunities
· Start implementing basic systems
Month 2:
· Work through mindset blocks (pricing fears, delegation issues)
· See first tangible results (better cash flow, more free time)
Month 3:
· Refine what's working
· Build long-term strategies
· Have someone to celebrate wins with (this matters more than people think)
Alternatives If You're Not Ready
If coaching isn't in the budget yet, try:
1. Peer Masterminds - Split costs with other business owners
2. Business Books - Start with "Profit First" and "Traction"
3. Online Courses - Look for ones with implementation support
But know this: Self-study takes 3-5x longer than guided coaching. Time is money.
Final Answer: Is It Worth It?
After working with hundreds of business owners (including that plumbing company in Gold Coast that went from chaotic to thriving), here's my straight answer:
If you:
· Are coachable
· Will do the work
· Have at least $10K/month in revenue
Then quality business coaching will likely be one of your highest ROI investments.
The question isn't "Can I afford a coach?" It's "Can I afford NOT to have one?"
Because here's what changes when you get the right coach:
✅ You stop guessing and start growing
✅ You make decisions with confidence
✅ You build a business that works FOR you
And that? That's priceless.
Need help deciding if coaching is right for you? I'm happy to give you one no-strings-attached strategy call. No sales pitch - just real talk about what would actually move the needle for your business. (And if I'm not the right fit, I'll tell you that too.)
Because at the end of the day? Every successful business owner I know has one thing in common: They didn't do it alone
