BLOODMONEY! is a deceptively simple clicker experience that evolves into a challenging meditation on greed, guilt, and responsibility. The premise is clear: you need $25,000 to cover a medical bill, and Harvey Harvington, a peculiar figure with a pastel appearance, offers to pay you a dollar for every click. It sounds easy enough—just keep clicking until the goal is met. But very soon, the mechanics introduce layers of complexity that force you to reconsider what you’re doing, why you’re doing it, and how far you’re willing to go.

The Unfolding Gameplay

At the beginning, the experience feels lighthearted. Clicking Harvey earns a steady trickle of money, and his cheerful attitude encourages you to keep going. The first upgrades appear harmless, such as a feather that increases earnings while still keeping the tone playful. However, as more options unlock—needles, scissors, matches, hammers, and knives—the mechanics become increasingly brutal. Each new tool speeds up progress but also makes Harvey visibly suffer, pushing players into a psychological tug-of-war between efficiency and empathy.

This progression is carefully paced. Unlike idle clickers that rely solely on exponential growth, BLOODMONEY! connects advancement to visible consequences. Harvey’s reactions change constantly: at first he jokes about your clicking, then he grows uneasy, later he begins to plead, and eventually he lashes out in frustration or despair. These shifting moods make the act of clicking feel heavier each time, transforming what should be a mindless action into a decision with narrative weight.

Distinctive Features Worth Noting

• Visual irony: The bright, soft aesthetic clashes with the harsh subject matter, making each upgrade more jarring and memorable.
• Branching outcomes: With three different endings—good, normal, and bad—players are encouraged to replay and experiment with various strategies.
• Dialogue-driven immersion: Harvey’s evolving commentary keeps the experience personal, as though he is aware of every choice you make.
• Compact design: A typical run lasts about half an hour, but its intensity ensures it leaves a lasting impression.

Advice for Players

Because every decision in BLOODMONEY! changes the path forward, it helps to approach the experience with intention. Here are several tips to guide both new and returning players:

1. Pace yourself early: Avoid rushing into harsher tools. The feather and similar upgrades are slower but keep Harvey calmer and may unlock less severe outcomes.
2. Use heavy tools strategically: If you’re aiming to explore the darker endings, save implements like the knife or hammer for later stages when you’re ready to accelerate toward the goal.
3. Pay attention to reactions: Harvey’s expressions and dialogue often provide subtle hints about the consequences of your choices, making them useful for predicting outcomes.
4. Experiment across runs: One playthrough will only reveal a fraction of the content. Multiple sessions are needed to uncover all dialogue sequences and endings.
5. Balance speed with morality: Remember, the quickest way to $25,000 isn’t always the most rewarding. Sometimes slowing down leads to more satisfying conclusions.

Common Questions from New Players

How many endings does BLOODMONEY! have? There are three—good, normal, and bad—each with unique storytelling and emotional impact. They differ enough to make replaying essential.

How long is a session? Most players reach one ending in around 25–40 minutes, but exploring all possibilities extends playtime considerably.

Is it just a clicker? While the mechanics are click-based, the psychological layers and branching narrative elevate it beyond a standard idle experience. The clicking is the vehicle, but the story and moral dilemmas are the real focus.

Can choices really change the story? Absolutely. Every decision about which tool to use and when influences Harvey’s reactions and ultimately determines which ending you see.

BLOODMONEY! succeeds because it disguises a serious moral experiment inside the skin of a pastel-colored clicker. By turning simple actions into moments of reflection, it challenges players to examine their relationship with power, profit, and empathy. The genius of the design is that it never forces you down a path—you choose whether to harm, delay, or compromise, and the consequences unfold accordingly. This mix of strategy, satire, and emotional storytelling makes BLOODMONEY! a rare title that lingers in your thoughts long after the clicking has stopped.