Top sellers are the finest storytellers. Storytelling is an age-old and effective technique to hook people. At trade shows, you can drive your potential customers and collaborators to engage with your brand with impactful storytelling. However, your booth design and staff’s approach towards booth visitors play a major role in accomplishing that objective.  

Exhibiting at global trade show hubs, like Denver, Las Vegas, or Los Angeles, requires a deep and extensive approach for success. Suppose Denver is your next event destination. You must get an engaging trade show booth design in Denver and train your booth staff to be storytellers to make a distinguished impression on the audience.  

Why teach your booth staff to be storytellers, not pitch sellers?

You already have a brand story with a distinct identity, mission statement, and products or services. You have an interested audience as a trade show audience. All you need to convey that brand story effectively to the potential audience, and that’s where your trade show exhibit booth and staff become crucial.
Simply reciting the sales pitch along with the boring technical specifications of your product or service is not going to create an impression that lasts long and goes beyond the exhibition floor. You have to include your customer’s journey in your brand story. Your booth staff should assess the visitor's expectations, and even your 10x20 trade show booth should reinforce your narrative for impactful storytelling.

7 Tips to Transform Your Booth Team Members into Storytellers

Let us elaborate on seven easy and practical ways you can train and turn your booth staff into storytellers from pitch sellers.

1. Know the Brand Narrative

Every professional employed at your booth must know your brand story. They serve as the voice of the brand; they must know it internally. Make them know the history, mission, and values.

2. Use “Why” Before “What”

Prioritise the purpose, not product specs, in conversations with booth visitors. Narrating technical specifications without their practical applications will induce boredom and reduce their interest in your brand.

3. Engage with Questions

Engage and treat your booth visitors like end-users instead of listeners. Instruct your booth staff to start conversations about visitor needs. Ask questions, assess their expectations, and drive them to engage deeper.

4. Leverage Real Facts and Stories

Share real customer successes with your booth visitors. Let them relate to your brand and offerings through real experiences. Teach your booth staff to help visitors imagine using the product. That connection will lead them to explore your products more.

5. Listen Actively to Personalise

Every visitor is unique and has distinct circumstances and requirements. Instruct your booth staff to listen to them carefully to assess their expectations. Use these insights to adapt the story to each person and make the conversations more influential.

6. Be Human, Not Scripted

Don’t follow the storytelling tips and techniques like a mechanical protocol. Humanize your brand and allow personality to shine. Let your audience take their time to comprehend your ideas and information; otherwise, you will be just blabbering.

7. End with a CTA or an Invitation

A good story gives a lesson and inspires the audience to take the next step. After impressive storytelling, don’t let your audience drift away without any meaningful step. Leverage this opportunity to push the CTAs to them or invite them to your office/factory to explore further. 

Get in Touch with Triumfo Inc. to Announce Your Brand Story in Style

Triumfo Inc. empowers brands to stand out on the show floor with distinguished trade show booth rental in Denver. They offer complete booth solutions, from design to construction, from installation to dismantling, from shipping to storage, and everything in between.  

Contact Triumfo Inc. for a perfect trade show booth in Denver to showcase your brand at the next trade event.