WhatsApp is the world’s most popular messaging app today. WhatsApp communication is two-way always. If it’s business communication, then it may prolong the messages and history of the chat in continuity. This is tedious to handle. WhatsApp flow is the solution to all this. You can automate replies, support customer queries, and even gain prospective leads with WhatsApp Flows. It’s a new feature of WhatsApp Business API.
WhatsApp Flows are interactive, automated chat experiences that simplify WhatsApp interactions. They help customers with product selection to customers, they can give ready answers to frequent questions, and can easily book an appointment, through a single WhatsApp window.
WhatsApp Flows: New Feature of WhatsApp Business API
As a new feature of WhatsApp Business API facilitates businesses for creating engaging customer experience within WhatsApp. This feature is ideal for user-cases like forms, where a user must fill in the fields given. WhatsApp Flows allows businesses to make proper forms, which will guide customers to fill in their required information inside it.
Using the intuitive flow builder, you can develop and implement native, task-centric workflows on WhatsApp. It will increase your customer interaction.
Flows allow you to design, develop, and customize your journeys using pre-approved message templates. It enriches your chatbot and AI agent solutions and offers end-to-end experiences for customers with updated functionality.
Customers can interact in a better way with the businesses. It leads to better task achievement and lower drop-offs rather than other channels.
And for your business, Flows can raise engagement and completion rates.
The result? Improved customer engagement and form completion rates across the board.
Dive into WhatsApp Flows and streamline your communication today!
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Reasons Behind Using WhatsApp Flows
WhatsApp Flows can help you speed up and streamline customer interactions, all at very affordable pricing.
Let’s find out the reasons you should consider using WhatsApp Flows as part of your business messaging strategy:
Huge reach: WhatsApp has more than 2 billion users worldwide, who use it for messaging. WhatsApp Flows permits you to tap into this big-scale audience and connect with prospective customers directly on their preferred platform, providing timely notifications and updates.
Raised conversions: WhatsApp Flows permits you to ask more suitable questions and get the most relevant data from the leads. Due to this efficient process, you will get higher quality leads and better conversion rates.
More engagement: People are already using and engaged with WhatsApp. WhatsApp Flows makes it a more interesting experience for customers.
Enriched customer experience: Customers can easily find support, get information, and engage with brands through a known and convenient platform. With WhatsApp, businesses can build a customer-friendly brand voice and can keep stronger relationships with customers.
Best Practices for WhatsApp Flows
To get best customer experience and good brand results, you can follow these tips:
Consider how Flows can get fitted for the larger customer journey, simplify specific touchpoints, or create an end-to-end experience. Plan for more seamless, easy, and friendly customer interactions.
Start with one to three screens design that addresses a specific user need or pain point. Once you’ve done with the basic flow, include more user cases and screens to create a wide experience.
Try to start with WhatsApp Flows like customer information details form or customer feedback form. This will gain some speed, and you can win the trust of investors by showing how Flows works.
Track key performance indicators like conversion uplift, ROI, user retention, and customer satisfaction scores to calculate the impact of your WhatsApp Flows. Apply these metrics to uplift your Flows over time and justify further investment.
Make it simple for customers to have a conversation with you by placing click-to-chat links on your website, social media pages, or email signatures. This enables them to initiate a WhatsApp chat directly from their preferred channel.
Collaborate /tie up with a Business Service Provider (BSP) like WebMaxy WhatsApp Commerce. This is the simple way to get started with WhatsApp Flows. We provide the required technical expertise, platform access, and support to help you create and launch Flows.
Use Cases for WhatsApp Flows
You can think about how to improve your interaction with customers on WhatsApp. WhatsApp Flows simplifies interactions at different points in a customer’s journey with your business. With the flexible feature of the flow builder and the real-time nature of the WhatsApp Business Platform, there are enormous possibilities.
Let’s find here some use cases of WhatsApp Flows in detail:
