Your booth represents your brand on the show floor, and it is the first thing your trade show audience sees or experiences about your brand. An average attendee just has a 3-5 second gaze on a booth and decides whether to visit it or not. You need to ensure that your booth design has impactful graphics to be visually attractive.

In this blog, you will gain valuable insights about creating incredible graphics for an exceptional booth design. Explore the three most crucial aspects of booth graphics suggested by experts who have been crafting visually striking trade show booths in Los Angeles for decades. 

1. Colour Psychology

Leverage colour psychology to drive human emotions, behaviors, and perception in favour of your brand. You should know that certain colours evoke specific feelings and influence decision-making. Let us elaborate on how you can use colours to create an emotional connection between your brand and potential customers.

●     Apply bright and bold colors like red and yellow to grab attention.

●     Use blue or green to make your booth visitors feel relaxed.

●     Black colour can be used for sophistication and authority.

●     White color showcases purity and simplicity.

●     Purple colour signifies creativity and luxury.

●     Orange colour represents energy and enthusiasm.

●     Pink represents femininity and romance.

2. Design Principles

A good booth design serves as an expansion of brand identity and attracts the right audience across the show floor. You need to balance simplicity and sophistication for clear communication. You must keep the following design principles in mind while creating booth graphics.

●     Optimally use branding elements to make your booth shine with individuality.

●     Facilitate the smooth foot traffic movement with smartly-placed signs and symbols.

●     Avoid any visual barrier, especially in brand presentations and product demos. 

●     Use high-quality images and print them using appropriate printing materials.

●     Use the latest printing technologies and file preparation methods for a smooth finish.

3. Strategic Visual Hierarchy

You need to strategically guide your booth visitors’ attention to what matters most. Follow visual hierarchy and arrange the graphic elements according to their importance. You can leverage storytelling techniques to make your booth graphics look cohesive and impactful. Meanwhile, you must fulfil the following conditions to maintain visual hierarchy.

●     Keep the most important information at eye-sight height.

●     Use colors and contrasts to add depth in your booth graphics.  

●     Viewers notice larger elements more quickly.

●     Same/repeating styles suggest content is related.

●     Print the related content in proximity.

●     Out-of-alignment elements usually get more attention than aligned ones.

●     Use whitespace (blank space) around elements to draw more attention. 

Contact Triumfo Inc. for the Best Quality Booth Rental Solutions
Triumfo Inc. offers end-to-end solutions for trade show booth rental in Los Angeles. They have 25+ years of legacy in the industry, an extensive booth production facility, and offer 1000+ options as rental booth designs. Explore their range and you will definitely find a perfect booth design matching your brand and event needs. 

Partner with Triumfo Inc. for turnkey services for your exhibit rentals in Los Angeles and ensure a seamless trade show journey.