FIFA World Cup: The FIFA World Cup 2026, set to take place across 16 cities in North America next summer, is anticipated to attract fans from every corner of the globe. For the billions tuning in from home, Telemundo will broadcast all 104 matches live. Soccer holds a special place among Hispanics, and their passion has been a driving force in the sport’s rapid growth in the United States.
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“This tournament has the potential to be a defining milestone for soccer in this country. On Telemundo, viewers can expect the most extensive World Cup coverage ever delivered,” stated Miguel Lorenzo, Senior Vice President of Sports Content at Telemundo Deportes.
World Cup: Telemundo officials are touring their production facilities to see preparations
NBCU Academy visited Telemundo Deportes’ Miami headquarters, speaking with the team and touring their production facilities to see firsthand how preparations are unfolding. Watch the video above, and read the interviews below, to learn what it takes to produce coverage of this scale.
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Alexis Sweeting, Director of Sports Operations at Telemundo Deportes, shared, “We’re going to have a presence everywhere. There will be coverage on the pitch, outside arenas across the 16 host cities, exploring their unique cultures, and highlighting every team and player. Hosting 48 national teams is unprecedented.”
Soccer World Cup: Football Global Event rise in young players which increases viewership
Since the last USA-hosted World Cup in 1994, soccer enthusiasm has soared across the nation. Evidence of this growth can be seen in the rising number of young players, increased viewership across media platforms, and, notably, the parallel expansion of the U.S. Hispanic population. From a storytelling lens, the cultural narrative of the Hispanic community is essential, and their deep-rooted connection to soccer makes it even more significant.
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Julio Sonino, Vice President of Sports Content Production, emphasized, “We will feature over 100 on-air talents, including match commentators, analysts, ex-players, and former coaches. Work has already begun on creating innovative virtual studios that will enhance our broadcasts throughout the tournament.”
Football World Cup: The FIFA 2026 Tournament presents unprecedented challenges for coverage
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This World Cup presents unprecedented challenges, moving from Qatar, the smallest host nation ever, to a continental-scale event across three countries. Coordinating border crossings, operations in 16 cities, thousands of flight hours, and countless moving elements demands constant synchronization. Above all, ensuring that every team member is safe, supported, and able to perform their role is the highest priority.
Chris Suarez, Senior Vice President of Content Operations, added, “It’s been a long process to reach this point, and there’s still much more work ahead. It requires careful planning, extensive research, and detailed site assessments. We’ve travelled to each host city, visited nearly all the venues, and gathered as much insight as possible to ensure we’re fully prepared."
"To compare, for the 2018 World Cup in Russia, about 400 staff members were involved. In Qatar, that number grew to 600. For 2026, we anticipate between 1,800 and 2,000 individuals will contribute to World Cup content production,” Chris Suarez, Senior Vice President of Content Operations.
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