Emotional connection at any brand event depends on emotional triggers. The cues that stimulate emotions in your attendees. It can be a nostalgic theme. An element of excitement. Or a sense of belonging. When your brand event contains these aspects, you’re sure to get an emotional response from your audiences. Then, it’s the power of the story that drives zeal at such functions. You can build passion in your attendees by telling the story of a customer whom you helped.
You might’ve attended an event where you didn’t feel emotionally motivated at any point. So, if someone asks, how would you describe that experience? Dull, soulless, and dry? These are the same words that people might use to describe your brand event if it lacks an emotional connection. And, God forbid, in case such a thing happens, you’re going to have to face a big problem. That’s why you need to put all your energy into making your brand event emotionally motivating. This effort is what is going to pay you in terms of conversions and loyal clients.
This blog post will explain how you can create an emotional connection at your brand event.
Top 5 Ways to Create an Emotional Connection at Your Brand Event
Your next event should offer something to please each sense. Include something for each of the five senses. You shouldn’t be too focused on just the sense of smell or vision. In the past, many brand events succeeded just because of the use of technologies like AR and VR. That’s because these tools provided attendees with an immersive experience. And when you’ve an event expert by your side, nothing is impossible.
Below are the top five ways to create an emotional connection at your brand event:
1. Use Emotional Triggers
You are attending a brand event. All of a sudden, the guest points at you, calls you on stage, and hands a gift to you. What would you feel? Excited and joyful. You’ll start feeling positively about the brand. You see, that gift wasn’t random. It was a strategic move by the organizers to develop a connection with you. What they did was use an emotional trigger to reach their goal.
This is the power of emotional triggers that most brands often forget when hosting such occasions. The best part about them is that they aren’t too complex to use. What you need is to include something that you think would evoke emotions in your audience. From spontaneous entertainment to unexpected gifts or a nostalgic theme, it can be anything.
2. Tell a Story
There’s a brand function going on. A customer takes the stage and starts telling his story. In a very emotional way, he tells about a challenge that he was facing and how that brand came as a hero to solve that problem for him. And when his story ends, you see attendees going wild and clapping. This wasn’t a random scene. The brand used its customer’s story to evoke emotions in attendees.
This is the power of telling a story at your brand occasion that can move audiences. In fact, these stories are considered to have 22 times more memorable impact on people than anything else. You can also narrate how your brand faced all those challenges bravely. It’s not only about narration. You can also go for different media styles for this purpose.
3. Engage All Five Senses
There’s a common mistake that almost every other brand makes when organizing an event. They usually focus too much on one or two senses only, disregarding the importance of engaging other senses. You’d see an undivided focus on the sense of sight or taste. What you need is to concentrate on the other three senses, too. It can be in the following ways:
· Visuals for vision
· Music for hearing
· Fragrance for smell
· Texture for touch
· Food for taste
This step would have a significant impact on your attendees’ emotions that you cannot even imagine.
4. Design Immersive Experience
What can beat the charm of your well-organized brand event? It’s that non-immersive experience where audiences are required to just sit and observe. You know that outdated way of hosting such events. If you want to see your attendees emotionally motivated, offer an immersive experience in the following ways:
· Using interactive technology
· Offering hands-on participation
· Considering multi-dimensional engagement
· Including gamified elements
· Focusing on personalization
By utilizing these elements, you can rest assured that your attendees will feel emotionally connected.
5. Seek Help from an Event Organizer
Sometimes, despite trying hard, brands fail to develop an emotional connection at their events. Even though they include all of the abovementioned elements, they fail. It’s because of the lack of experience in organizing emotionally motivating events. Therefore, you should seek help from an event organizer for the following reasons:
· Deep audience understanding
· Experience in the industry
· Creative expertise and vision
· Logistical skills and networks
· Strategic pre-event hype
This is why you’d see big brands opting for event organizers to host their events. You can get in touch with a reputable event agency in Dubai to achieve the milestone.
Create an Emotional Connection at Your Next Event
Your brand event is as successful as it is emotionally motivating. If you fail to trigger attendees’ emotions, you will fail to enjoy the desirable outcomes. An experienced event organizer can help you arrange an event containing all of the above elements. Contact the best event management company now to create an emotional connection at your next event.
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