What Happens When You Remove Aggregators from Your Data Strategy
The Hidden Cost of Third-Party Data Aggregators
You’re doing the right things—running campaigns, investing in outreach, and trusting vendors to deliver “qualified” B2B leads. But if the results feel inconsistent, off-target, or underwhelming, the problem may not be your strategy. It may be your data source.
Most vendors rely heavily on aggregators—chains of third-party resellers that pass along lists of contacts. With this approach, you never know where the data came from, how it was collected, or whether it matches your Ideal Customer Profile (ICP).
The outcome? Poor engagement, wasted spend, brand erosion, and missed opportunities.
“Bad data costs companies an average of $15 million per year.” – Gartner
That’s the real price of aggregation.
Why Aggregators Undermine ROI
Aggregators act as middlemen. They compile contact details from various resellers, public sources, and unknown origins. These lists are designed for scale, not accuracy.
Problems with aggregated data include:
Outdated, recycled, or incomplete contacts
No transparency in data sourcing
Lack of engagement history
Misalignment with your ICP
Higher compliance risks (GDPR, CCPA)
The result is outreach that feels irrelevant, robotic, and ineffective.
According to DiscoverOrg, each sales rep loses 550 hours and $32,000 per year due to bad data.
Why First-Party Data is the Better Path
Removing aggregators doesn’t leave a gap—it creates an opportunity to build smarter. First-party B2B contact sourcing relies on data from individuals who directly engage with your brand.
Benefits include:
Owned Data: Full visibility and control over your contact lists
Accurate & Ethical: Collected from direct interactions, not scraped sources
Real-Time Insights: Engagement is verified and current
When you own the data, you own the narrative.
Vereigen Media’s Approach: No Aggregators, Ever
At Vereigen Media, we don’t rent data or rely on third parties. We eliminate middlemen and source everything directly. Our process includes:
First-party data collection
Human verification by 200+ in-house experts
Zero outsourcing or aggregation
Strict compliance with GDPR, CCPA, and other standards
Our model ensures leads are:
Real: Based on authentic engagement
Relevant: Matched precisely to your ICP
Reliable: Privacy-first and fully compliant
What Happens When You Own Your Data
Brands that remove aggregators see immediate improvements:
Higher engagement: Real people who have interacted with your content
Faster conversion: Leads aligned with ICP move quickly down the funnel
Stronger brand safety: No reliance on questionable sources
Better ROI: Every dollar spent goes toward engaged, relevant contacts
Case Study Highlights
AnyDesk: Achieved 8%+ engagement rates and largest Q4 pipeline lift with <2% replacements.
ServiceNow: 90% of leads delivered converted to MQL with <1% replacements.
Cybersecurity Client: Eliminated duplicate data, boosted event registrations with verified leads.
Why Data Ownership is Non-Negotiable
“If it’s not yours, it’s not useful.” – Hrvoje Smolic, CEO of GraphiteNote
Owning your data ensures:
Accurate targeting to your ICP
Reliable compliance with data laws
Long-term trust and credibility
Aggregated data may provide scale, but first-party data provides confidence, compliance, and conversions.
The Vereigen Media Advantage
We help U.S.-based businesses succeed with:
Verified Content Engagement: Leads who spend real time with your content
VM Engage: First-party intent-driven ad placements
Event Registrations: Hyper-targeted invites and guaranteed registrants
Human Verification: No bots, just 200+ in-house experts validating every lead
Privacy-First Standards: Compliance baked in from the start
Data-driven companies are 23x more likely to acquire customers and 6x more likely to retain them. (Data Ideology)
Own Your Data, Own Your Outcomes
You can’t build trust on borrowed data. Aggregators may scale your list, but they undermine performance, credibility, and compliance.
It’s time to stop renting risk and start owning outcomes.
Read the full article here: What Happens When You Remove Aggregators from Your Data Strategy
At Vereigen Media, we don’t just generate leads. We deliver Leads. Done Right.
