First-Party Data in B2B: The Smarter Path to Engagement
Why First-Party Data Matters More Than Ever
For years, B2B marketers leaned on third-party lists and borrowed profiles to fuel outreach. But those days are over. Today, success means building on your own foundation: first-party data. This is data gathered directly from your website visitors, users, and campaign interactions. According to Forrester, companies that rely on first-party data have doubled their conversion rates and reduced CAC by 30%.
The Problem with Third-Party Data
External databases decay quickly—up to 30% annually, and as high as 70% in fast-moving industries like tech. That means wasted outreach, inaccurate targeting, and higher costs. Instead of chasing outdated records, Vereigen Media keeps data fresh, relevant, and accurate, ensuring your campaigns reach real prospects in real time.
The Advantages of First-Party Data
Data sourced directly from your audience ensures:
Control: You decide how and when data is collected.
Accuracy: Lower bounce rates and unsubscribes.
Compliance: Clear consent ensures privacy alignment.
Trust: Buyers and teams alike rely on transparent processes.
Think With Google and BCG found that brands using first-party data deliver 2.9X more revenue and achieve 1.5X greater cost savings.
First vs. Second vs. Third-Party Data
First-party: Collected directly from your audience.
Second-party: Shared directly by another company.
Third-party: Aggregated and sold by vendors.
Third-party data might provide reach but lacks accuracy and context. First-party data, built on real engagement, drives strategic, compliant, and relevant outreach.
Vereigen Media’s Human-Verified Approach
We do not outsource, buy lists, or depend on aggregators. Instead, we:
Validate every lead in-house with 200+ experts.
Use human verification to ensure accuracy.
Focus on compliance and transparency
Rely on genuine, verified engagement signals.
With VM Engage, our display ads and event-marketing platform, every campaign is rooted in trusted first-party insights.
Why First-Party Data Wins
When your audience has read your whitepaper, attended your event, or opted in for updates, outreach becomes more personal and effective. This leads to:
Personalized campaigns: 77% of buyers expect tailored content.
Reduced costs: Forrester shows 30% lower CAC with first-party data.
Higher ROI: Google reports 2.9X revenue growth.
Case Study: ServiceNow achieved a 90% MQL conversion rate with Vereigen Media’s approach. As their marketing lead put it, we don’t just deliver leads—we become an extension of their team.
The Bigger Picture
84% of global marketers now depend on first-party and transactional data.
73% of consumers willingly share their data if brands are transparent.
67% of B2B marketers say accuracy and compliance are their top priorities.
With first-party data, businesses gain control, build trust, and deliver sustainable results. At Vereigen Media, we combine human verification, verified engagement, and optimized workflows to connect you with the right buyers, every time.
Final Thought
First-party data isn’t just a safe option—it’s a strategic advantage. In B2B, where trust and context drive results, relying on your own verified data ensures stronger engagement, higher ROI, and better long-term growth.
Read the full article here: First-Party Data in B2B: The Smarter Path to Engagement
