The India Sanitary Napkin Market was valued at USD ~858.45 million in 2024 and is expected to grow to a strong CAGR of around 10.45% during the forecast period 2025-2033
The sanitary napkin market in India is growing with the growing awareness, government initiatives, and changing consumer preferences. This competitive landscape is underpinned by a few players that are offering innovative yet affordable and sustainable hygiene solutions. Urban and rural demography is covered by these companies, hence solving the issue of the access gap in different regions. This article focuses on the key players driving the future of menstrual hygiene in India.
Procter & Gamble (Whisper)
The Procter & Gamble Company engages in the provision of branded consumer packaged goods worldwide. The company operates through five segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. The Baby, Feminine & Family Care segment offers baby wipes, and taped diapers and pants under the Luvs and Pampers brands; adult incontinence and feminine care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. P&G launched Whisper in India in 1989. The company was founded in 1837 and is headquartered in Cincinnati, Ohio.
Kenvue (Stayfree
Kenvue Inc. operates as a consumer health company in the United States, Europe, the Middle East, Africa, Asia-Pacific, and Latin America. It operates through three segments: Self Care, Skin Health and Beauty, and Essential Health. The Self Care segment offers cough, cold, and allergy, pain care, digestive health, smoking cessation, eye care, and other products under the Tylenol, Motrin, Benadryl, Nicorette, Zarbee’s, ORSLTM, Rhinocort, Calpol, and Zyrtec brands. Its Skin Health and Beauty segment provides face and body care, hair, sun, and other care products under the Neutrogena, Aveeno, Dr.Ci: Labo, Le Petit Marseillais, Lubriderm, Rogaine, and OGX brand names. The Essential Health segment offers oral and baby, women’s health, wound, and other care products under the Listerine, Johnson’s, Band-Aid, Stayfree, o.b., tampons, Carefree, and Desitin Diaper Rash brands. Kenvue Inc. was incorporated in 2022 and is headquartered in Summit, New Jersey.
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Unicharm Corporation (SOFY)
Unicharm Corporation engages in sale of wellness care products, pet care and feminine care products, baby and child care products, kirei care products, food-packaging materials, etc. It operates through Personal Care and Pet Care segments. The company offers wellness care products under the Lifree, Charmnap, Wave, Cookup, and Unicharm brands; pet care products under the Grand Deli, Best Balance, Physicalife Dog, Aiken Genki, Silver Plate, Manner Wear, Deo Sheet, Silver Spoon, AllWell, Physicalife Cat, Neko Genki, Deo Toilet, Deo Sand, Deodorizing beads, and Deo Clean brands; and feminine care products under Sofy and Silcot brands. It also provides diapers and other baby care products under Moony, Mamypoko Pants, Torepanman, Oyasumiman, and RefF brands. Unicharm Corporation was incorporated in 1941 and is headquartered in Tokyo, Japan.
Saathi Eco Innovations India Pvt Ltd.
Saathi Eco Innovations India Private Limited manufactures and sells compostable and biodegradable sanitary napkins. The company offers banana and bamboo fibers based Saathi pads for women. It also offers bamboo fiber pads subscription box, bamboo fiber panty liners, disposable masks, and protective masks. The company sells sanitary pads and liners through an online portal. The company was founded in 2015 and is based in Ahmedabad, India.
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M/s Niine Private Limited
Niine Private Limited manufactures sanitary napkins. The company provides hygiene solutions and products for women, children, and the elderly. Its products include sustainable hygiene, femcare hygiene, and baby care sanitary napkins. The company was founded in 2018 and is based in Gurugram, India.
According to the UnivDatos government subsidy programs, growing female literacy, increased awareness about menstrual hygiene, rising urbanization, and the expansion of both retail and digital sales channels. Corporate CSR and NGO-led distribution programs also play a crucial role in market penetration, driving the India Sanitary Napkin market.
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