Every exhibitor wishes to have a large number of visitors at their trade show booth. However, you need to be careful what you wish for. Many times, such wishes come true, and sometimes it becomes hard to control the crowd at the trade show exhibit booth. You must be completely prepared for such situations. 

Let us share some practical tips to manage the crowd at your booth. We have categorised our suggestions under two categories so that you can use them appropriately in your upcoming trade show campaigns. First, we will share booth design tips, and then, we will elaborate on booth-staff-related suggestions.  

Booth Design Tips for Smooth Flow of Foot-Traffic

You need to keep the following things in mind while designing trade show booth displays to effectively regulate the crowd.

●     You should have pre-scheduled meetings with your highly promising existing and potential customers. You must schedule them during low-traffic hours.

●     You must add dedicated areas for business discussions and networking in your exhibition booth design.

●     You must add specific zones in your booth for presentations and product demonstrations.

●     You should have dedicated spaces in your trade show display for the registration process and information.

●     Your exhibit needs to have pathways for emergency access. You must mark them to ensure proper visibility.

●     You should install crowd monitoring systems like CCTV or RFID in your booth for real-time assessment of the crowd. 

●     You can use dedicated mobile applications to alert and communicate with your crowd in case of any emergencies. 

●     You should have rest areas and refreshment zones in your booth. It will keep visitors occupied for a while. 

●     You must craft the booth journey for your visitors smartly, so they don’t respond abruptly 

Tips to Prepare Your Booth Staff for Crowd Control

Your booth staff have to play a crucial role in crowd management. You must train them to handle undesirable situations and to handle the crowd. Their hurried response can worsen the situation. 

●     You must appoint an appropriate number of skilled professionals at key points in the booth. 

●     You must train your booth staff members to answer common questions from potential customers.

●     They should know the security personnel and medical personnel available at the trade show venue.

●     You must assess the peak attendance times and locations in your booth. Then allocate the necessary manpower.

●     You must hire an expert from any of the trusted trade show booth design companies to resolve any booth issues if they occur.

●     You must identify the areas for congestion or bottlenecks across the exhibition venue.

●     You must consult your trade show organiser to learn the response times to undesired incidents.

●     You must instruct your staff to keep an eye on the flow of foot traffic and regulate it to avoid any crowd.

●     You should make your booth staff members learn the effectiveness of communication systems among them. Their coordination is crucial in emergencies.

Partner with Triumfo Inc. for Top Quality Trade Show Booth Solutions

Triumfo Inc. is one of the most trusted trade show booth builders in the USA and beyond. They have an in-house booth production facility. They deliver premium-quality booth solutions because they don’t outsource any booth designing and building process. They can be your one-stop solution for all your trade show booth-related requirements.

You must partner with the finest professionals for your trade show booth needs for a seamless experience. Leverage their expertise and experience to generate high ROI from your upcoming trade show campaigns.