Snow Apparel Market Summary

The global snow apparel market size was valued at USD 17.39 billion in 2022 and is projected to reach USD 41.28 billion by 2030, growing at a CAGR of 11.4% from 2023 to 2030. The market growth is primarily driven by the increasing popularity of snow sports and the corresponding rise in participation across different age groups. Growing engagement in winter sports has created a significant demand for specialized apparel designed to provide comfort, protection, and style in extreme weather conditions, fueling overall market expansion.

Several factors support this growing interest in snow sports. One of the most prominent drivers is the sense of adventure and thrill these activities offer. Skiing, snowboarding, ice climbing, and other winter sports provide unique and exhilarating experiences, attracting individuals who seek outdoor challenges and excitement. The appeal of navigating snow-covered mountains, gliding down slopes, and exploring pristine winter landscapes has captured the attention of both novice and experienced enthusiasts, encouraging greater investment in high-quality snow apparel.

Key Market Trends & Insights

• Regionally, Europe held a significant share of over 45% of the global market in 2022, supported by the presence of well-established winter sports destinations, high disposable incomes, and a strong culture of skiing and snowboarding. North America is anticipated to witness notable growth during the forecast period, with a projected CAGR of 12.5%, driven by increasing participation in recreational winter sports and growing interest in alpine tourism.
• Based on product type, the top wear segment accounted for over 65% of the market in 2022, reflecting the essential role of jackets, coats, and thermal tops in ensuring warmth, comfort, and performance during snow activities.
• In terms of application, the skiing segment dominated the market with a share of over 65% in 2022, highlighting the popularity of skiing as one of the leading winter sports requiring specialized apparel.
• Based on price point, top wear priced between USD 101 and USD 200 accounted for over 32% of the market in 2022, indicating strong demand for mid-range apparel that balances quality, functionality, and affordability.

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Market Size & Forecast

• 2022 Market Size: USD 17.39 Billion
• 2030 Projected Market Size: USD 41.28 Billion
• CAGR (2023-2030): 11.4%
• Europe: Largest market in 2022

Key Companies & Market Share Insights

Key players operating in the market are adopting various steps to increase their presence in the market. These steps include strategies such as partnerships, mergers & acquisitions, global expansion, and others. Some of these initiatives include:

• In 2022 December, Gucci, a Kering brand, continued its focus on the winter season with the Après-Ski campaign for 2022. The campaign featured a selection of pieces designed for mountain leisure and activities. The Après-Ski collection was available at Gucci boutiques and on gucci.com. Moreover, there were numerous pop-ups in popular Alpine destinations like Courchevel, Cortina, Verbier, Courmayeur, and Kitzbühel.
• In April 2022, The North Face launched its campaign for autumn/winter in New Zealand and Australia. In the "It's More Than A Jacket" campaign, North Face debuted five collections that paid homage to the brand's DNA. The Nuptse, the brand's most iconic insulation garment, was made available in a version composed of 100% recycled textiles as part of the campaign.
• In February 2022, Burton Snowboards launched its Analog Winter 2022 Collection, which pushes the limits of design and function in snowboarding and outerwear clothing.

Key Players

• Columbia Sportswear Company
• Kering
• Amer Sports
• Patagonia, Inc.
• Decathlon
• Lafuma
• GOLDWIN INC.
• Skis Rossignol S.A.
• Burton Snowboards
• Arc’teryx
• The North Face (VF Corporation)
• Norrona
• Ortovox
• Picture Organic
• Jones
• Helly Hansen
• Dynafit
• Flylow
• Black Crows

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Conclusion

The snow apparel market is experiencing strong growth driven by the rising popularity of winter sports and increasing participation across diverse age groups. Europe remains the leading regional market, while North America is expected to grow rapidly. Top wear dominates product demand, particularly for skiing applications, and mid-priced apparel between USD 101 to USD 200 captures a significant market share. As interest in snow sports continues to rise globally, the demand for high-performance, stylish, and functional snow apparel will expand. Over the coming years, technological innovations in materials, enhanced comfort features, and growing winter tourism will further support market growth.