To stay competitive in today’s digital marketplace, e-commerce brands need to master Facebook Ads. With over three billion active users, Facebook offers unmatched opportunities to attract, engage, and convert potential customers. By using effective strategies — such as retargeting website visitors, creating lookalike audiences, testing multiple ad creatives, leveraging dynamic product ads, and optimizing campaigns for mobile — brands can significantly boost sales and brand awareness. When done right, Facebook ads become one of the most powerful tools to grow any online store quickly and cost-effectively.