Successful Cases: Platform + GMC
As an example, consider the situation where the platform https://ninewin-uk.uk/ entered into an agreement with GMC, a well-known manufacturer of electric vehicles and hybrids, and developed joint initiatives. For example, the platform could handle user data analytics, charging route optimization, and mobile app integration, while GMC could implement these solutions at the hardware level, adapt controllers, and ensure safety.
In such a project, the platform gains access to technical and engineering resources, while GMC gains access to the platform's user base, service network, and digital channels. This allows for faster testing of features, collecting feedback, and scaling solutions.
Cooperation Formats: From Integration to Co-Branding
- Digital Service Integration
For example, a charging monitoring and routing system is integrated directly into the EV interface, providing the user with a simplified and unified user experience. - Joint R&D Projects
Researching new batteries, materials, or energy recovery methods in shared laboratories reduces risks and accelerates implementation. - Co-Branding and Marketing
Special edition vehicles (or service packages) under the "Platform + GMC" brand, with exclusive features, subscriptions, or apps. - Service Ecosystems
The platform is responsible for the digital infrastructure—charging stations, payment systems, and monitoring—while GMC handles the physical stations and maintenance.
Benefits of this approach
- Speed of launching new features thanks to shared task allocation
- Reduced costs and risks through shared R&D investments
- Strengthening market position by combining strengths
- Deeper user interaction – merging platform and vehicle data provides more accurate insights
Challenges and solutions
- Technology compatibility – API standards, security protocols, and an exchange infrastructure need to be developed.
- Intellectual property rights management – clear patent and licensing agreements.
- Organizational barriers – cultural differences between the software platform and the vehicle manufacturer require flexibility.
- Ensuring quality and accountability – user errors, crashes, or service failures must have clear return mechanisms and warranties.
How to form a successful strategy
- Choose a partner with related, but not overlapping, competencies.
- Build MVP projects and test minimum functionality together before scaling.
- Create a legal framework that takes these changes into account.
- Collect user feedback and quickly iteratively improve the product.
- Disseminate successful case studies through marketing and PR to attract other partners and strengthen the brand.
