Perfumes are not only fragrance bottles. Before customers smell the scent, they interact with the packaging of the perfume box. Custom perfume boxes are like the outfit of perfume that shows the quality of the perfume and describes the brand identity. So perfume packaging has a great role in customer and brand interaction.
In this article, we will discuss why the material of a custom perfume box packaging impacts the perfume.
Why The Right Material Matters
A perfume box not only holds the perfume. It holds a brand image. Material is not only important for the packaging and protection. It is important in other aspects too. Like, is it healthy for the environment? Does it represent the brand beautifully? Does it show colors completely? Or is it luxurious for premium brands? These factors are important to consider while choosing the material for perfume packaging.
The following are some materials best used for perfume packaging.
Cardboard
Cardboard is an all-star player of packaging. It is cheap and affordable. Strong enough to hold perfumes. Also, easily customizable. The cardboard gives a cozy unboxing experience. There are two main categories of cardboard.
Paperboard
It is lightweight cardboard. It is best for 1 to 2-oz perfume bottles.
Corrugated cardboard
It has wavy layers for extra strength. It is best used for 3 to 4-oz perfume bottles. It is ideal for shipping over long distances.
Rigid Board
Rigid board is a VIP material. It is luxurious and sturdy. It is easily customizable and provides many coating options. It feels expensive and luxurious. It is best for gift perfume boxes. It can easily hold a 5-oz perfume box. It gives a luxury aesthetic unboxing experience.
Kraft Paper
Kraft paper is the top trend in the eco-friendly aware market. It is made from natural wood pulp. It is strong and affordable. Its unboxing gives an earthy vibe. It screams green. A natural perfume brand might use a kraft box for a lavender scent that looks rustic and real.
Cardstock
Cardstock is stylish and affordable. It is lightweight and easy to print on. Easy to customize for every brand. It is best used by small brands that want to have cost-effective and affordable packaging for the perfume box.
Plastic Or Acrylic Inserts
No matter what material is used for packaging, adding plastic inserts for extra safety of perfume makes the perfume fit in its place. It keeps glass bottles super safe. It is used for fragile perfumes mostly. For shipping and online stores, it is a must to add it to the packaging.
Extra Tips For Perfume Box Success
You can add some extra in the packaging to make it more attractive. A few are below:
Add A Window
Add a clear window on the packaging to see the perfume from the outside. It is attractive and grabs attention on shelves.
Use Fun Add-Ons
Use add-ons for fun opening and closing. Add foil stamping or embossing to enhance the box. Add extra ribbons on the box to make it aesthetic.
Keep It Light
A pro tip is to keep your packaging light so that it is easy to handle. So that everyone can carry this with them. A perfume box must be handy.
Factors To Consider While Selecting Box Material
Before Choosing The Right Material For Your Custom Perfume Boxes, Consider The following Factors:
Define Your Brand Personality
The packaging box for your perfume has to show off your brand. There must be your logo and the design of your brand on it. It is a helpful tool for marketing.
Prioritize Perfume Safety
Prioritize the safety of the product when you are choosing custom packaging material. Perfume safety is important for every brand.
Combine Different Materials
To make your packaging attractive and the best, use different materials in combination. Add an insert of a different material, and outer packaging of a different one to gain both advantages. This hybrid approach makes your packaging unique and valuable.
Don’t Ignore Sustainability
The environment is important for living. So, when you are choosing material, check if it offers green packaging or not.
Budget
When you are deciding on the material for your perfume box design, remember your budget. Do not choose material that is more expensive than your profit.
Test A Sample
Test one sample before ordering a large number of boxes.
Conclusion
The right packaging not only protects the perfume. It balances the cost of material, the style of packaging, and the environmental factors. Choose the material that is best for your product and for brand image. Every material has its own importance. Choose the best one for your perfumes.
Ready to boost your perfume packaging? Choose custom perfume packaging wholesale and uplift your brand. The Custom Boxes also offer completely customized perfume packaging boxes at wholesale. We provide free design styles with digital proofs. We also offer free shipping.
