Market Overview & Forecast
China’s pet care market was valued at USD 10.3 billion in 2022 and is projected to surge to USD 16.9 billion by 2030, growing at a CAGR of 6.6% from 2024 to 2031.
This comprehensive market includes pet food, oral care, grooming, daycare, and other accessory services, signaling a broad and rapidly expanding ecosystem. 
Key Growth Drivers
China’s booming pet care market is propelled by several key drivers:
Pet humanization: Pets are increasingly viewed as family members, driving demand for premium care, diagnostics, and even pet funerals.
Rising pet population: With over 120 million urban pets, pet food consumption is projected to hit USD 12 billion by 2030.
Healthcare & insurance awareness: Beyond food, pet owners are investing in wellness, vaccines, diagnostics, and treatments.
E-commerce dominance: Approximately 70% of pet product sales flow through online giants, with veterinary practices opening digital storefronts.
Preventive care adoption: Vaccinations for dogs, cats, and exotics have seen rising acceptance.
Policy alignment & infrastructure: One Health initiatives and post-COVID zoonotic surveillance have reinforced veterinary systems.
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Market Segmentation
By Product Type
Pet food leads the pack, but oral care, grooming, daycare, and other accessories are rapidly expanding.
Over 50% of the market goes to food, with the rest split across other products and services.
By Animal Type
Dogs (top share) and cats follow closely, with smaller but growing segments for birds and exotic pets.
By Distribution Channel
Specialty pet stores and supermarkets remain strong, but online sales are gaining, with 70% online penetration.
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Regional Insights (China)
Tier-1 cities (Shanghai, Beijing, Guangzhou) lead in premium services and adoption.
Tier-2 & Tier-3 cities and rural regions are rapidly catching up through vaccine and parasiticide programs.
E‑commerce bridges regional disparities, making quality offerings accessible countrywide.
Events like CIPS and One Health programs promote veterinary awareness and education.
Latest Trends & Consumer Behavior
Digital health adoption: Platforms like JD Pet Hospital enable remote consultations.
Smart pet tech: Devices like PetKit feeders and health-tracking wearables are gaining traction.
Premium care services: Aging pets are driving services like supplements, diagnostics, luxury grooming, and funerals.
Regional Benchmark: USA & Japan
USA
Pet care spending reached USD 25.28 billion in 2024, projected to grow at a 9.34% CAGR, reaching USD 61.7 billion by 2034.
North America holds 37% of the global companion-animal health market.
E-commerce and point-of-care testing are the fastest-growing segments.
Japan
Japanese “nekonomics” (cat economy) is valued at ¥2.5 trillion (~USD 18 billion).
Pets are highly humanized: AI pet companions help address elderly loneliness.
Grooming product market growing at 7.65% CAGR, from USD 523.6 million in 2024 to USD 816.8 million by 2030.
Key Highlights from Reports
China 2022 market: USD 10.3B; forecast USD 16.9B by 2030, 6.6% CAGR.
China animal welfare initiatives such as CIPS education and One Health programs drive growth.
Diagnostic growth: China's veterinary diagnostics segment valued at USD 419.9 M in 2023, projected to reach USD 960 M by 2030, growing at 12.5% CAGR.
Global companion animal health market is expected to reach USD 61.74 B by 2034, with Asia Pacific leading growth.
Competitive Landscape: Key Players
Major brands: Mars Petcare, Nestlé Purina, Hill’s, Bridge Pet Care dominate in China.
Animal health pharma leaders: Zoetis, Merck Animal Health, Boehringer Ingelheim, Elanco, Ceva, Virbac, IDEXX, Thermo Fisher together hold 40–60% market share.
Local innovators: Startups and e-commerce aggregators focusing on diagnostics, telehealth, and smart devices, often supported by policies.
Challenges & Risks
Counterfeit products remain a concern, though authorities are cracking down on them.
Regulatory inconsistencies in veterinary standards are improving slowly.
Supply chain volatility (e.g., raw materials) can disrupt access.
Affordability limits may restrict access to premium services for some demographics.
Future Outlook & Opportunities
The China pet care industry is forecast to reach USD 16.9 B by 2030, with diagnostic and health-service segments expanding fastest.
Growth drivers include premium therapeutics, telehealth, insurance, and smart devices.
Diagnostics-as-a-service and remote vet care will become mainstream.
One Health programs will broaden veterinary reach, especially in underpenetrated regions.
Lifestyle services (pet spas, funerals, senior care) are emerging as valuable verticals.
